Synopses & Reviews
Become a master of data analysis, modeling, and spreadsheet use with BUSINESS ANALYTICS: DATA ANALYSIS AND DECISION MAKING, 5E! This quantitative methods text provides users with the tools to succeed with a teach-by-example approach, student-friendly writing style, and complete Excel 2013 integration. It is also compatible with Excel 2010 and 2007. Problem sets and cases provide realistic examples to show the relevance of the material. The Companion Website includes: the Palisade DecisionTools Suite (@RISK, StatTools, PrecisionTree, TopRank, RISKOptimizer, NeuralTools, and Evolver); SolverTable, which allows you to do sensitivity analysis; data and solutions files, PowerPoint slides, and tutorial videos.
About the Author
S. Christian Albright received his B.S. degree in mathematics from Stanford in 1968 and his Ph.D. in operations research from Stanford in 1972. Since then, he has been teaching in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University. He has taught courses in management science, computer simulation, and statistics to all levels of business students: undergraduates, MBAs, and doctoral students. His current interest is in spreadsheet modeling, including development of VBA applications in Excel. Dr. Albright has published more than 20 articles in leading operations research journals in the area of applied probability as well as a number of successful textbooks, including DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, and SPREADSHEET MODELING AND APPLICATIONS. Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now a Professor of Decision and Information Sciences at the Bauer College at the University of Houston. He has won more than 45 teaching awards, including the school-wide MBA award six times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance, sports, and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks as OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2013, MARKETING ANALYTICS, and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. He received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.
Table of Contents
1. Introduction to Data Analysis and Decision Making. Part 1: EXPLORING DATA. 2. Describing the Distribution of a Single Variable. 3. Finding Relationships among Variables. Part 2: PROBABILITY AND DECISION MAKING UNDER UNCERTAINTY. 4. Probability and Probability Distributions. 5. Normal, Binomial, Poisson, and Exponential Distributions. 6. Decision Making under Uncertainty. Part 3: STATISTICAL INFERENCE. 7. Sampling and Sampling Distributions. 8. Confidence Interval Estimation. 9. Hypothesis Testing. Part 4: REGRESSION ANALYSIS AND TIME SERIES FORECASTING. 10. Regression Analysis: Estimating Relationships. 11. Regression Analysis: Statistical Inference. 12. Time Series Analysis and Forecasting. Part 5: OPTIMIZATION AND SIMULATION MODELING. 13. Introduction to Optimization Modeling. 14. Optimization Models. 15. Introduction to Simulation Modeling. 16. Simulation Models. Part 6: ADVANCED DATA ANALYSIS. 17. Data Mining. Part 7: BONUS ONLINE MATERIAL. 18. Importing Data into Excel. 19. Analysis of Variance and Experimental Design. 20. Statistical Process Control. Appendix A. Statistical Reporting.