Synopses & Reviews
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.
About the Author
A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A teacher's teacher and leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.Dana Loewy brings extensive international expertise, broad business communication teaching experience, and exceptional writing skills to this edition. Dana Loewy earned a magister artium (M.A.) degree in English, linguistics, and communication from Rheinische Friedrich-Wilhelms-Universitat Bonn, where she also studied Slavic languages and literatures and took business administration courses. Before receiving a master?s degree and PhD from the University of Southern California, Dr. Loewy expanded her teaching experience in freshman writing at USC. She also taught English at local two-year colleges. A longtime professional translator, writer, and consultant, Dr. Loewy has published several books, articles, and translations, both poetry and prose.