Synopses & Reviews
BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7 is designed to prepare students for success in today?s digital workplace as well as tips on job searching skills. The textbook and accompanying Web site explains the basics of communicating in the workplace, working in teams, how to being a good listener and understanding business etiquette. Students study and practice the skills and activities involved in the writing process including the appropriate use of social media, preparing formal reports and proposals as well as informal business reports. The appendixes guide students through grammar and writing mechanics as well as information on formatting and writing documents. Authors Mary Ellen Guffey and Dana Loewy offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities.
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.
About the Author
A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A teacher's teacher and leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.Dana Loewy brings extensive international expertise, broad business communication teaching experience, and exceptional writing skills to this edition. Dana Loewy earned a magister artium (M.A.) degree in English, linguistics, and communication from Rheinische Friedrich-Wilhelms-Universitat Bonn, where she also studied Slavic languages and literatures and took business administration courses. Before receiving a master?s degree and PhD from the University of Southern California, Dr. Loewy expanded her teaching experience in freshman writing at USC. She also taught English at local two-year colleges. A longtime professional translator, writer, and consultant, Dr. Loewy has published several books, articles, and translations, both poetry and prose.
Table of Contents
Unit 1: COMMUNICATION FOUNDATIONS. 1. Communicating in Today's Workplace. 2. Developing Team, Listening, and Etiquette Skills. 3. Communicating Across Cultures. Unit 2: THE WRITING PROCESS. 4. Writing Process Phase 1: Analyze, Anticipate, and Adapt. 5. Writing Process Phase 2: Research, Organize, and Compose. 6. Writing Process Phase 3: Revise, Proofread, and Evaluate. Unit 3: BUSINESS CORRESPONDENCE. 7. E-mail Messages and Memos. 8. Positive Letters and Messages. 9. Persuasive and Sales Messages. 10. Negative Messages. Unit 4. REPORTS, PROPOSALS, AND PRESENTATIONS. 11. Business Report Basics. 12. Informal Business Reports. 13. Proposals and Formal Reports. 14. Business Presentations. Unit 5: EMPLOYMENT COMMUNICATION. 15. Resumes and Cover Messages. 16. Interviewing and Follow-up. Appendix A: Grammar/Mechanics Guide (Competent Language Usage Essentials). Appendix B: Document Format Guide. Appendix C: Documentation Guide. Appendix D: Correction Symbols.