Synopses & Reviews
Business Communication: Process and Product, 4e takes readers through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.
Review
The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.
Review
The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text.
Synopsis
Business Communication: Process and Product provides a practical, applied process approach to developing effective business documents and communications as well as numerous examples of business documents and instruction on using today's business technologies and to enhance communication and presentations.
About the Author
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over thirty-five years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of the Business Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.
Table of Contents
UNIT 1: COMMUNICATION FOUNDATIONS Chapter 1 Communicating at Work Chapter 2 Communicating in Small Groups and Teams Chapter 3 Workplace Listening and Nonverbal Communication Chapter 4 Communicating Across Cultures UNIT 2: THE WRITING PROCESS Chapter 5 Preparing to Write Business Messages Chapter 6 Organizing and Writing Business Messages Chapter 7 Revising Business Messages UNIT 3: BUSINESS CORRESPONDENCE Chapter 8 Routine E-Mail Messages and Memos Chapter 9 Routine Letters and Goodwill Messages Chapter 10 Persuasive and Sales Messages Chapter 11 Negative Messages UNIT 4: REPORTS AND PROPOSALS Chapter 12 Preparing to Write Business Reports Chapter 13 Organizing and Writing Routine Business Reports Chapter 14 Proposals and Formal Reports UNIT 5: PRESENTATIONS Chapter 15 Speaking Skills Chapter 16 Employment Communication