Synopses & Reviews
Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs
About the Author
'Paige Baltzan is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Paige holds a B.S.B.A from Bowling Green State University and an M.B.A. from the University of Denver. Paiges primary concentration focuses on object-oriented technologies and systems development methodologies. Paige has been teaching Systems Analysis and Design, Telecommunications and Networking, and Software Engineering at the University of Denver for the past three years. Paige has published supplemental materials for several McGraw-Hill publications including Using Information Technology. Paige lives in Lakewood, Colorado, with her husband, Tony and daughter, Hannah.Amy Phillips is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Amy has a B.S. degree in Environmental Biology and a M.Ed. degree in Educational Technology. She has been teaching for more than 18 years: 5 years in public secondary education and 13 years in higher education. Amy has also been an integral part of both the academic and administrative functions within the higher education systems in Colorado and New Hampshire. Amys main concentration revolves around database driven Web sites focusing on dynamic Web content. She has just finished writing her first book, Internet Explorer 6.0 with Stephen Haag and James Perry. This book is part of the well-received I-Series from McGraw Hill.Stephen Haag is the Associate Dean of Graduate Programs and Director of the MBA program in the Daniels College of Business at the University of Denver. Prior to being Associate Dean, Stephen served as Chair of the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Stephen holds a B.B.A. and M.B.A. from West Texas State University and a Ph.D. from the University of Texas at Arlington. Stephen has been teaching in the classroom since 1982 and publishing books since 1984.
Stephen is the coauthor of numerous books including \"Interactions: Teaching English as a Second Language\" (with his mother and father), \"Information Technology: Tomorrow\'s Advantage Today\" (with Peter Keen), \"Excelling in Finance,\" and more than 40 books within the \"I-Series.\" He has also written numberous articles appearing in such journals as Communications of the ACM, Soio-Economic Planning Siences, the International Journal of Systems Science, Managerial and Decision Economics, Applied Economics, and the Australian Journal of Management.'
Table of Contents
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Chapter 1 Business Driven TechnologyChapter 2 Identifying Competitive AdvantagesChapter 3 Strategic Initiatives for Implementing Competitive AdvantagesChapter 3 Measuring the Success of Strategic InitiativesChapter 4 Organizational Structures that Support Strategic InitiativesChapter 5 Valuing Organizational InformationChapter 6 Storing Organizational Information – DatabasesChapter 7 Accessing Organizational Information – Data WarehouseChapter 8 Enabling the Organization – Decision MakingChapter 9 Extending the Organization – Supply Chain ManagementChapter 10 Building a Customer-Centric Organization – Customer Relationship ManagementChapter 11 Integrating the Organization from End-to-End – Enterprise Resource PlanningChapter 12 Creating Innovative OrganizationsChapter 13 E-BusinessChapter 14 Creating Collaborative PartnershipsChapter 15 Integrating Wireless Technology in BusinessChapter 16 Building Software to Support an Agile OrganizationChapter 17 Outsourcing in the 21st CenturyChapter 18 Developing a 21st Century Organization Business Plug-InsB1 Business BasicsB2 Business ProcessB3 Hardware and SoftwareB4 Enterprise ArchitecturesB5 Networks, Telecommunications, and Wireless ComputingB6 Information SecurityB7 EthicsB8 Supply Chain ManagementB9 Customer Relationship ManagementB10 Enterprise Resource PlanningB11 E-Business ModelsB12 Emerging Trends and TechnologyB13 Strategic OutsourcingB14 Systems DevelopmentB15 Project ManagementTechnical Plug-InsT1 Personal Productivity Using IT (OLC only)T2 Basic Skills Using Excel (OLC only)T3 Problem Solving Using Excel (OLC only)T4 Decision Making Using Excel (OLC only)T5 Designing Database Applications (OLC only)T6 Basic Skills Using Access (OLC only)T7 Problem Solving Using Access (OLC only)T8 Decision Making Using Access (OLC only)T9 Designing Web Pages (OLC only)T10 Creating Web Pages Using HTML (OLC only)T11 Creating Web Pages Using Dreamweaver (OLC only)T12 Creating Gantt Charts with Excel and Microsoft Project (OLC only)\n
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