Synopses & Reviews
This accessible, applied text covers the complex environment in which managers confront ethical decision making. Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions. The Seventh Edition incorporates comprehensive and rigorous updates that reflect the ever-increasing academic and governmental attention being given to this area. The textbook program provides an abundance of real-world examples and cases, as well as exercises, simulations, and practice tests that provide plenty of opportunity for students to master the text material.
Synopsis
Examine concepts at the heart of business ethics today with the latest, practical, applied coverage in BUSINESS ETHICS 2009 UPDATE. In the midst of the most recent business developments and financial crises, this book provides unmatched insights into the complex environment in which contemporary managers make ethical decisions. The book's solid managerial framework highlights the latest developments in ethics and how they relate to overall concepts, processes, and best practices. Captivating new cases and engaging examples help you clearly see the critical role that ethics can play in today's strategic business decisions.
Synopsis
Providing a vibrant new four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping readers see how ethics can be integrated into key strategic business decisions. In addition, the new eighth edition incorporates comprehensive and rigorous updates that reflect the recent economic crisis and the ever-increasing academic and governmental attention being given to this area.
About the Author
O. C. Ferrell (Ph.D., Louisiana State University) is a professor of marketing and Creative Enterprise Scholar in the Anderson School of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously served as chair of the Colorado State University Marketing Department. He has also served on the faculties of the University of Memphis, Texas A&M University, and Illinois State University. Dr. Ferrell is a past president of the Academic Council of the American Marketing Association and chaired the AMA Ethics Committee, which developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet under his leadership. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is the current AMS vice president of publications. Dr. Ferrell is also a Society of Marketing Advances and Southwestern Marketing Association Fellow, and he serves as marketing ethics and social issues section editor of the JOURNAL OF MICROMARKETING. He is the co-author of 18 books and approximately 75 articles published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, and other journals. John Fraedrich is the James J. Jannetides Professor of Business Ethics at Southern Illinois University at Carbondale. He also teaches on special assignments at universities abroad. Dr. Fraedrich has completed extensive research in the areas of marketing and ethics. His numerous articles have been published in the JOURNAL OF MACRO MARKETING, JOURNAL OF BUSINESS ETHICS, and many other journals. He received his B.S. from Brigham Young University, his M.S. from Texas A&M University, and his Ph.D. in marketing from Texas A&M University in 1988. Dr. Linda Ferrell (Ph.D. University of Memphis) is Professor of Marketing and Bill Daniels Professor of Business Ethics at the University of New Mexico. Dr. Ferrell has coauthored BUSINESS AND SOCIETY with O. C. Ferrell and Debbie M. Thorne and is co-author of BUSINESS IN A CHANGING WORLD with O.C. Ferrell and Geoff Hirt. She won the best paper award twice at the American Marketing Association's National Summer Educators Meeting and has published over 30 articles in Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Journal of Personal Selling and Sales Management, AMS Review, Journal of Strategic Marketing, Journal of Business Ethics, Case Research Journal, as well as others. She leads the Bill Daniels Teaching Business Ethics Initiative at the University of New Mexico. This initiative involves a $1.25 million grant from the Daniels Fund that involves business ethics outreach activities and the development of business ethics teaching resources.
Table of Contents
Part One: AN OVERVIEW OF BUSINESS ETHICS. 1. The Importance of Business Ethics. 2. Stakeholder Relationships, Social Responsibility, and Corporate Governance. Part Two: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS. 3. Emerging Business Ethics Issues. 4. The Institutionalization of Business Ethics. Part Three: THE DECISION-MAKING PROCESS. 5. Ethical Decision Making and Ethical Leadership. 6. Individual Factors: Moral Philosophies and Values. 7. Organizational Factors: The Role of Ethical Culture and Relationships. Part Four: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY. 8. Developing an Effective Ethics Program. 9. Implementing and Auditing Ethics Programs. 10. Business Ethics in a Global Economy. Cases. 1. Monsanto Attempts to Balance Stakeholder Interests. 2. Wal-Mart: The Future is Sustainability. 3. The American Red Cross. 4. Countrywide Financial: The Subprime Meltdown. 5. Arthur Andersen: Questionable Accounting Practices. 6. Coping with Financial and Ethical Risks at American International Group (AIG). 7. Starbucks' Mission: Social Responsibility and Brand Strength. 8. The Fraud of the Century: The Case of Bernard Madoff. 9. Nike: From Sweatshops to Leadership in Employment Practices. 10. The Banking Industry Meltdown: The Ethical And Financial Risks Of Derivatives. 11. The Coca-Cola Company Struggles with Ethical Crises. 12. Enron: Questionable Accounting Leads to Collapse. 13. BP (Beyond Petroleum) Focuses on Sustainability. 14. Tyco International: Leadership Crisis. 15. Mattel Responds to Ethical Challenges. 16. PETCO Develops Successful Stakeholder Relationships. 17. Home Depot Implements Stakeholder Orientation. 18. New Belgium Brewing: Ethical and Environmental Responsibility.