Synopses & Reviews
Providing a vibrant four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Ninth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs--helping readers see how ethics can be integrated into key strategic business decisions. Thoroughly revised, the new ninth edition incorporates coverage of new legislation affecting business ethics, the most up-to-date examples, and the best practices of high-profile organizations. It also includes 20 all-new or updated original case studies.
Synopsis
Providing a vibrant new four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping readers see how ethics can be integrated into key strategic business decisions. In addition, the new eighth edition incorporates comprehensive and rigorous updates that reflect the recent economic crisis and the ever-increasing academic and governmental attention being given to this area.
About the Author
O. C. Ferrell (Ph.D., Louisiana State University) is a professor of marketing and Creative Enterprise Scholar in the Anderson School of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously served as chair of the Colorado State University Marketing Department. He has also served on the faculties of the University of Memphis, Texas A&M University, and Illinois State University. Dr. Ferrell is a past president of the Academic Council of the American Marketing Association and chaired the AMA Ethics Committee, which developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet under his leadership. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is the current AMS vice president of publications. Dr. Ferrell is also a Society of Marketing Advances and Southwestern Marketing Association Fellow, and he serves as marketing ethics and social issues section editor of the JOURNAL OF MICROMARKETING. He is the co-author of 18 books and approximately 75 articles published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, and other journals. John Fraedrich is the James J. Jannetides Professor of Business Ethics at Southern Illinois University at Carbondale. He also teaches on special assignments at universities abroad. Dr. Fraedrich has completed extensive research in the areas of marketing and ethics. His numerous articles have been published in the JOURNAL OF MACRO MARKETING, JOURNAL OF BUSINESS ETHICS, and many other journals. He received his B.S. from Brigham Young University, his M.S. from Texas A&M University, and his Ph.D. in marketing from Texas A&M University in 1988. Dr. Linda Ferrell (Ph.D. University of Memphis) is Professor of Marketing and Bill Daniels Professor of Business Ethics at the University of New Mexico. Dr. Ferrell has coauthored BUSINESS AND SOCIETY with O. C. Ferrell and Debbie M. Thorne and is co-author of BUSINESS IN A CHANGING WORLD with O.C. Ferrell and Geoff Hirt. She won the best paper award twice at the American Marketing Association's National Summer Educators Meeting and has published over 30 articles in Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Journal of Personal Selling and Sales Management, AMS Review, Journal of Strategic Marketing, Journal of Business Ethics, Case Research Journal, as well as others. She leads the Bill Daniels Teaching Business Ethics Initiative at the University of New Mexico. This initiative involves a $1.25 million grant from the Daniels Fund that involves business ethics outreach activities and the development of business ethics teaching resources.
Table of Contents
Part I: AN OVERVIEW OF BUSINESS ETHICS. 1: The Importance of Business Ethics. 2: Stakeholder Relationships, Social Responsibility, and Corporate Governance. Part II: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS. 3: Emerging Business Ethics Issues. 4: The Institutionalization of Business Ethics. Part III: THE DECISION-MAKING PROCESS. 5: Ethical Decision Making and Ethical Leadership. 6: Individual Factors: Moral Philosophies and Values. 7: Organizational Factors: The Role of Ethical Culture and Relationships. Part IV: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY. 8: Developing an Effective Ethics Program. 9: Managing and Controlling Ethics Programs. 10: Business Ethics in a Global Economy. Part V: CASES. CASE 1. Monsanto Attempts to Balance Stakeholder Interests. CASE 2. Starbucks' Mission: Social Responsibility and Brand Strength. CASE 3. Walmart: The Future is Sustainability. CASE 4. BP Struggles to Resolve Sustainability Disaster. CASE 5. New Belgium Brewing: Ethical and Environmental Responsibility. CASE 6. Coping with Financial and Ethical Risks at American International Group (AIG). CASE 7. Microsoft Manages Legal and Ethical Issues. CASE 8. Countrywide Financial: The Subprime Meltdown. CASE 9. Enron: Questionable Accounting Leads to Collapse. CASE 10. Home Depot Implements Stakeholder Orientation. CASE 11. The Fraud of the Century: The Case of Bernard Madoff. CASE 12. The Galleon Group and Raj Rajaratnam. CASE 13. GlaxoSmithKline Experiences High Costs of Product Quality Issues. CASE 14. Hospital Corporation of America: Learning from Past Mistakes? CASE 15. The Coca-Cola Company Struggles with Ethical Crises. CASE 16. Bueno Foods: Community, Tradition, and Globalization. CASE 17. Better Business Bureau: Protecting Consumers and Dealing with Organizational Ethics Challenges. CASE 18. The American Red Cross. CASE 19. NIKE: Managing Ethical Missteps--Sweatshops to Leadership in Employment Practices. CASE 20. Best Buy Fights Against Electronic Waste.