About the Author
Bill Pride is Professor of Marketing at Texas A&M University where he specialises in marketing communications, strategic marketing planning and business marketing education.Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. Currently, he teaches Introduction to Business, Personal Finance, and Business Math for the Dallas County Community Colleges. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. In addition to Business, published by Houghton Mifflin, he has authored college textbooks in personal finance and business mathematics, which are used throughout the world. In addition to being active in many academic and professional organizations, he has served as a consultant and investment advisor to individuals, businesses, and charitable organizations. According to Dr. Hughes, after 30 years teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business that provides the foundation for not only academic courses, but also life in the real world."Jack R. Kapoor (EdD, Northern Illinois University) is Professor of Business and Economics in the Business and Services Division at the College of DuPage, where he has taught since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999-2000. In addition to authoring several textbooks, Dr. Kapoor has served as Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Bombay, India.