Synopses & Reviews
The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in the Ninth Edition more closely examines economics, the role of teams, customer relationship management, and globalization. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The "Your Guide to an A" passkey ensures student success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.
About the Author
William Pride received his Ph.D. from Louisiana State University in 1972 and is currently professor of marketing at Texas A&M University. His research interests are primarily in the areas of advertising, promotion, and marketing education. His articles appear in a number of academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of Academy Market Science, and Journal of Advertising. He and Dr. Ferrell also edited a special issue on ?Teaching the Principles of Marketing Course? for the Journal of Marketing Education (volume 26, number 2, August 2004). In addition, Dr. Pride is the very successful lead author of both a market-leading Introduction to Business text and Principles of Marketing text.Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. Currently, he teaches Introduction to Business and Personal Finance both on campus and online for Richland College?one of seven campuses that are part of the Dallas County Community College District. In addition to Business and Foundations of Business, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics, served as a content consultant for two popular national television series, It's Strictly Business and Dollars and Sense: Personal Finance for the 21st Century, and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is also active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 30 years teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business that provides the foundation for not only academic courses, but also life in the real world."Jack R. Kapoor (EdD, Northern Illinois University) is Professor of Business and Economics in the Business and Services Division at the College of DuPage, where he has taught since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999-2000. He served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks and has served as a content consultant.
Table of Contents
Note: Each chapter concludes with "Return to Inside Business," a Chapter Review, a Journal Exercise, "Building Skills for Career Success," and a Prep Test. I. THE ENVIRONMENT OF BUSINESS 1. Exploring the World of Business and Economics Inside Business: Frito-Lay Competes in a Healthy Way. Your Future in the Changing World of Business. Business: A Definition. Types of Economic Systems. Measuring Economic Performance. Types of Competition. American Business Today. Your Career: Making the Most of a Mentor Relationship. Biztech: Different Paths to e-Profits. Business Around the World: Flying the Frightening Skies. Video Case 1.1. Stonyfield Farm's "Yogurt on a Mission". Case 1.2. Wipro Vies to Bring Business to Bangalore. 2. Being Ethical and socially Responsible. Inside Business: Home Depot Builds a Better Community. Business Ethics Defined. Ethical Issues. Factors Affecting Ethical Behavior. Encouraging Ethical Behavior. Social Responsibility. The Evolution of Social Responsibility in Business. Two Views of Social Responsibility. Consumerism. Employment Practices. Concern for the Environment. Implementing a Program of Social Responsibility. Examining Ethics: Can Businesses Keep Your Personal Information Safe?. Entrepreneurial Challenge: It's 6 a.m., Do You Know Where Your Coffee Came From?. Biztech: Reduce, Reuse, Recycle Your e-Waste. Video Case 2.1. At New Belgium Brewing, Greater Efficiency Is Blowing in the Wind. Case 2.2. Wal-Mart Goes Green. 3. Exploring Global Business Inside Business: Heinz: Fifty-Seven Varieties in Over Fifty Countries. The Basis for International Business. Restrictions to International Business. The Extent of International Business. Methods of Entering International Business. Sources of Export Assistance. Financing International Business. Your Career: Are You Ready for a Global Job?. Business Around the World: Discount Airlines Are Flying High. Entrepreneurial Challenge: Connecting Global Partners. Video Case 3.1. IDG Profits Globally from Local Differences. Case 3.2. Coca-Cola Pours into New Countries. Running a Business Part I. The Rise of Finagle A Bagel. Building a Business Plan Part I. II. TRENDS IN BUSINESS TODAY 4. Navigating the World of e-Business. Inside Business: Nothing but Net at Netflix. Defining e-Business. A Framework for Understanding e-Business. Fundamental Models of e-Business. Creating an e-Business Plan. Social and Legal Concerns. The Future of e-Business: Growth, Opportunities, and Challenges. Business Around the World: e-Businesses Go Globetrotting. Your Career: The New Role of Chief Privacy Officer. Examining Ethics: Coping with Computer Viruses. Video Case 4.1. Travelocity Takes e-Business a Long Way. Case 4.2. Countrywide Plans for "Clicks and Bricks". 5. Choosing a Form of Business Ownership. Inside Business: General Electric Grows into Its Second Century. Sole Proprietorships. Partnerships. Corporations. Special Types of Business Ownership. Cooperatives, Joint Ventures, and Syndicates. Corporate Growth. Entrepreneurial Challenge: Incubators Give Entrepreneurs a Head Start. Your Career: Corporations Depend on Investor Relations. Business Around the World: International Mergers and Acquisitions Face Protectionism. Video Case 5.1. Bay Partners Sticks to Venture Capital Basics. Case 5.2. Stockholders Make Their Voices Heard at Disney. 6. Small Business, Entrepreneurship, and Franchises. Inside Business: Carol's Daughter Grows Up with Beauty. Small Business: A Profile. The Importance of Small Businesses in Our Economy. The Pros and Cons of Smallness. Developing a Business Plan. The Small Business Administration. Franchising. Global Perspectives in Small Business. Biztech: Goodbye Cell Phone, Hello Wi-Fi Phone?. Entrepreneurial Challenge: When Should Entrepreneurs Use Outsourcing?. Business Around the World: Do's and Don'ts of International Franchising. Video Case 6.1. No Funny Business at Newbury Comics. Case 6.2. Teen Tycoons. Running a Business Part II. Finagle A Bagel: A Fast-Growing Small Business. Building a Business Plan Part II. III. MANAGEMENT AND ORGANIZATION. 7. Understanding the Management Process. Inside Business: Do Founders Make Good CEOs?. What Is Management?. Basic Management Functions. Kinds of Managers. What Makes Effective Managers?. Leadership. Managerial Decision Making. Managing Total Quality. What It Takes to Become a Successful Manager Today. Examining Ethics: What Makes an Ethical Leader?. Business Around the World: PepsiCo Faces a Credibility Crisis in India. Your Career: The Heat Is On--and You're the Decision Maker. Video Case 7.1. VIPdesk Is At Your Service. Case 7.2. New Leadership, New Opportunities for Hewlett-Packard. 8. Creating a Flexible Organization. Inside Business: Global Hyatt Gets Organized. What Is an Organization?. Job Design. Departmentalization. Delegation, Decentralization, and Centralization. The Span of Management. Chain of Command: Line and Staff Management. Forms of Organizational Structure. Additional Factors That Influence an Organization. Entrepreneurial Challenge: Five Ways to Improve Delegation. Business Around the World: Multinationals Grapple with Global Authority. Biztech: High-Tech Firms Practice Cubicle Culture. Video Case 8.1. Organizing for Success at Green Mountain Coffee Roasters. Case 8.2. Saturn: Still a Different Kind of Company? 9. Producing Quality Goods and Services. Inside Business: Higher Quality and Teamwork Drive Higher Sales at Hyundai. What Is Production?. The Conversion Process. Where Do New Products and Services Come From?. Planning for Production. Operations Control. Management of Productivity and Technology Your Career: Five Tips for Customer Service Success. Entrepreneurial Challenge: A Small Businss Makes a Big Breakthrough. Business Around the World: Steering Toward Higher Productivity. Video Case 9.1. Cutting-Edge Production at Remington. Case 9.2. Bank of America Banks on Superstringent Quality. Running a Business Part III. Finagle A Bagel's Management, Organization, and Production Finesse. Building a Business Plan Part III. IV. HUMAN RESOURCES. 10. Attracting and Retaining the Best Employees. Inside Business: Diversity Tops the McDonald's Menu. Human Resources Management: An Overview. Human Resources Planning. Cultural Diversity in Human Resources. Job Analysis. Recruiting, Selection, and Orientation. Compensation and Benefits. Training and Development. Performance Appraisal. The Legal Environment of HRM. Your Career: Here's How to Negotiate for Higher Compensation. Examining Ethics: CEO Compensation: How Much Is Too Much?. BizTech: Employee Training Goes Virtual. Video Case 10.1. People Make a Difference at the New England Aquarium. Case 10.2. Can the U.S. Army Recruit 6,600 a Month to "Go Army"? 11. Motivating and Satisfying Employees and Teams. Inside Business: I Love My Job: Keeping Employees Happy and Productive. What Is Motivation?. Historical Perspectives on Motivation. Contemporary Views on Motivation. Key Motivation Techniques. Teams and Teamwork. Examing Ethics: Keeping Employees Safe. Your Career: Make Your Job Application Stand Out. Biztech: Telecommuting: By the Numbers. Video Case 11.1. American Flatbread Fires up Employees. Case 11.2. Borders Group Asks Employees What They Value--and Delivers. 12. Enhancing Union-Management Relations. Inside Business: Labor Disputes Spark Major League Strife. The Historical Development of Unions. Organized Labor Today. Labor-Management Legislation. The Unionization Process. Collective Bargaining. Union-Management Contract Issues. Union and Management Negotiating Tools. Business Around the World: China's Labor Movement: Is It Helping workers?. Biztech: Who's Blogging--and Why?. Your Career: Would You Make a Good Mediator or Arbitrator?. Video Case 12.1. Is Wal-Mart Waging War on Its Workers?. Case 12.2. Can Striking Workers Be Replaced?. Running a Business Part IV. Inside the People Business at Finagle A Bagel. Building a Business Plan Part IV. V. MARKETING. 13. Building Customer Relationships Through Effective Marketing. Inside Business: What's "Cool"?. Who Says So?. Managing Customer Relationships. Utility: The Value Added by Marketing. The Marketing Concept. Markets and Their Classification. Developing Marketing Strategies. Developing a Marketing Plan. Market Measurement and Sales Forecasting. Marketing Information. Types of Buying Behavior. Entrepreneurial Challenge: Building a Business on eBay. Your Career: Marketing Me. Examining Ethics: A Matter of Trust: Dell Rebuilds Customer Relationships. Video Case 13.1. New Balance Races for Customer Relationships. Case 13.2. IKEA Targets Do-It-Yourselfers. 14. Creating and Pricing Products That Satisfy Customers. Inside Business: The Apple of My iPod. Classification of Products. The Product Life Cycle. Product Line and Product Mix. Managing the Product Mix. Branding, Packaging, and Labeling. Pricing Products. Pricing Objectives. Pricing Methods. Pricing Strategies. Pricing Business Products. Examining Ethics: Cookie Monster. Business Around the World: Accept No Imitations: Fighting Fakes. Biztech: Talk Is Cheap: Online Telephone. Video Case 14.1. Flying High with Low Prices at JetBlue. Case 14.2. XM:4 U 24/7/365. 15. Wholesaling, Retailing, and Physical Distribution. Inside Business: Dell: Direct and Not-So-Direct. Channels of Distribution. Marketing Intermediaries: Wholesalers. Marketing Intermediaries: Retailers. Planned Shopping Centers. Physical Distribution. Entrepreneurial Challenge: Entrepreneurs Break into the Big Time. Business Around the World: This Global Bazaar Is Right on Target. Examining Ethics: Too Much Information. Video Case 15.1. REI: The Great Indoors. Case 15.2. Grainger Gets It Done. 16. Developing Integrated Marketing Communications. Inside Business: Pizza Promotions Put the Hut on Top. What Is Integrated Marketing Communications?. The Role of Promotion. The Promotion Mix: An Overview. Advertising. Personal Selling. Sales Promotion. Public Relations. Promotion Planning. Entrepreneurial Challenge: Podcasting--Not Just for Big Business. Biztech: Coupon Trends: Click or Clip?. Examining Ethics: Subway Closes the Club. Video Case 16.1. BMW: Promoting the Ultimate Driving Machine. Case 16.2. Harry Potter and the Wizards of Public Relations. Running a Business Part V. Finagle A Bagel's Approach to Marketing. Building a Business Plan Part V. VI. INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 17. Acquiring, Organizing, and Using Information. Inside Business: Information Systems at Harrah's Entertainment. How Can Information Reduce Risk When Making a Decision?. What Is an Information System?. How Do Employees Use an Information System?. Using Business Research to Obtain Information. Using Computers and the Internet to Obtain Information. Improving Productivity with the Help of Computers and Technology. Business Applications Software. Entrepreneurial Challenge: The Rise of Craigs List. Your Career: Employee Alumni Stay in Touch. Biztech: Log On and Learn. Video Case 17.1. Lextant's Research Helps Managers Make Decisions. Case 17.2. The Blog's the Thing at IBM. 18. Using Accounting Information. Inside Business: Counting on the Big U.S. Accounting Firms. Why Accounting Information Is Important. Who Uses Accounting Information. The Accounting Process. The Balance Sheet. The Income Statement. The Statement of Cash Flows. Evaluating Financial Statements. Examining Ethics: Why Fudge the Figures?. Your Career: Knowing the Numbers. Business Around the World: Accounting Standards Go Global. Video Case 18.1. The Ethics of "Making the Numbers". Case 18.2. Software Stands Guard over Accounting at Kimberly-Clark. Running a Business Part VI. Information Systems and Accounting at Finagle A Bagel. Building a Business Plan Part VI. VII. FINANCE AND INVESTMENT. 19. Understanding Money, Banking, and Credit. Inside Business: Commerce Bank Woos Customers with a "Wow" Experience. What Is Money?. The Federal Reserve System. The American Banking Industry. Traditional Services Provided by Financial Institutions. Innovative Banking Services. The FDIC and NCUA. Effective Credit Management. Business Around the World: Microloans Hemp Launch Microbusiness. Biztech: eMoney Cashes in with Paperless Payments. Entrepreneurial Challenge: Collection Practices That Pay Off. Video Case 19.1. Financial Fusion Banks on the Internet. Case 19.2. Citigroup Banks on Credit and More. 20. Mastering Financial Management. Inside Business: Bowie Bonds Making Music Pay Off for Stars and Investors. What Is Financial Management?. Planning--The Basis of Sound Financial Management. Sources of Short-Term Debt Financing. Sources of Equity Financing. Sources of Long-Term Debt Financing. Your Career: Is Fundraising a Career Fit?. Finding the Money. Examining Ethics: Bank Lending Goes Green. Video Case 20.1. Gilford Securities' Financial Matchmaking: Easier Than Dating. Case 20.2. The Mountain Thyme Inn Buys the Farm. 21. Understanding Personal Finances and Investments. Inside Business: Charles Schwab Teaches Investors. Preparing for an Investment Program. How Securities Are Bought and Sold. Traditional Investment Alternatives. High-Risk Investment Techniques. Sources of Financial Information. Business Around the World: Foreign Investments: Getting Your Share of the World. Biztech: Log On for Investment Help. Examining Ethics: The Backlash over Backdating. Video Case 21.1. Is a Bull or Bear Market Ahead for Build-A-Bear Workshop?. Case 21.2. Automakers' Bonds Go to the Junkyard. Running a Business Part VII. Managing Money at Finagle A Bagel. Building a Business Plan Part VII. Glossary. Notes. Credits. Answers to Prep Tests. Name Index. Subject Index.