Synopses & Reviews
A one-page tool to reinvent yourself and your career
The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.
This book shows readers how to:
- Understand business model thinking and diagram their current personal business model
- Understand the value of their skills in the marketplace and define their purpose
- Articulate a vision for change
- Create a new personal business model harmonized with that vision, and most important, test and implement the new model
When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
Dreaming of a new career or life path?
We all do. But most of us lack a structured way to reinvent ourselves, even as changing workplace business models make professional and personal life more challenging than ever.
Replace career uncertainty with career confidence by using the single-page blueprint that's helped reinvent thousands of organizations worldwide. It's the systematic way to optimize the most important business model of all: business model you.
"Business Model You is a flight path to structure, meaning, and purpose."
—Philip Galligan, Business Advisor, Ireland
"The personal business model is an innovative, visually powerful tool for assessing who you are and what you can do."
—James C. Wylie, Business Life Coach, United States
"Successful companies do it again and again. Why not you?"
—Ralf Meyer, Angel Investor & Consultant, Germany
"A practical, inspiring playbook for designing a fulfilling life by shifting focus from skills to Value Provided"
—Gary Percy, Marketing Director, Australia
About the Author
Tim Clark (Portland, OR; www.businessmodelyou.com)
leads the personal business model movement at BusinessModelYou.com. A gifted teacher/trainer and a former entrepreneur who draws on personal experience with multimillion dollar acquisitions and flops alike, Clark has authored or edited five books on entrepreneurship, business models, and personal development, including the international bestseller Business Model Generation
. He holds master’s and doctorate degrees in business, and is currently serving as a visiting professor at the University of Tsukuba in Tokyo.
Alexander Osterwalder, PhD (Lausanne, Switzerland; alexosterwalder.com; businessmodelgeneration.com)is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com.
Yves Pigneur, PhD, (Lausanne, Switzerland) is a professor of business at the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.
Table of Contents
Learn to use the key tool for describing and analyzing organizational and personal business models.
Chapter 1 Business Model Thinking: Adapting to a Changing World 19
Chapter 2 The Business Model Canvas 25
Chapter 3 The Personal Business Model Canvas 53
Revisit your life direction and consider how you want to align your personal and career aspirations.
Chapter 4 Who Are You? 81
Chapter 5 Identify Your Career Purpose 133
Adjust — or reinvent — your work life using the Canvas and discoveries from previous sections.
Chapter 6 Get Ready to Reinvent Yourself 161
Chapter 7 Re-Draw Your Personal Business Model 175
Learn to make it all happen.
Chapter 8 Calculate Your Business Value 209
Chapter 9 Test Your Model in the Market 223
Chapter 10 What's Next? 243
Read more about the people and resources behind Business Model You.
The Business Model You Community 252
Creator Bios 254