Synopses & Reviews
Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies
, 2nd Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with confidence.
Discover how to:
Assess your company's goals and objectives
Create a clear, precise mission statement
Identify customers and understand their needs
Differentiate your business from the competition
Understand budgeting and finances
About the Author
Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania.
Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.