Synopses & Reviews
- Create sound business plans
- Get start-up money in any economy
- Increase the likelihood that your business will survive — and thrive
Business plan forms and worksheets on the CD
Discover the ins and outs of constructing a great business plan
Whether you're establishing, expanding, or re-energizing a business, the first place to invest time and energy is with writing your business plan. If you own a small business, operate a nonprofit, or run a one-person shop looking for expert guidance and friendly tips about your organization's strategic plan, Business Plans Kit For Dummies has you covered.
- Build from the ground up — learn how to establish your company's mission, vision, values, and goals
- Get down to the nitty-gritty — develop every step of your business plan's components, from analyzing your company's capabilities to developing a marketing strategy
- Dot your i's and cross your t's — follow practical guidelines for putting together, implementing, and changing as needed, an organized, reader-friendly written plan
Bonus CD Includes
All the business plan forms referred to in the book in both Microsoft Word and PDFs
Please see the CD appendix for details and complete system requirements.
Open the book and find:
- Business plan components from beginning to end
- The latest info on the economy's impact on business plans
- What venture capitalists look for in a business plan
- Ways to get start-up money in any economy
- The relevant plan components for a nonprofit
- How to create a mission statement that clearly positions your business
- Marketing strategies that work
Business Plan Kit For Dummies, 4th Edition,
is the perfect guide to lead you through the ins and outs of constructing a great business plan. It includes 25 percent new and revised information on:
- The changing economy and its impact on business plans
- Dealing with venture capitalists: what they look for in a business plan
- Getting start-up money in any economy and through new avenues like crowdfunding and Kickstarter
- The incorporation of social and ecological responsibility issues in business planning
- Developing a plan conducive to marketplace changes and advancements.
- Updated examples and data sources for planning
- Creating a mission statement that clearly positions and identifies your business.
- Updates to Kit content including new forms, worksheets, and resources
Discover the ins and outs of constructing a winning business plan
When you're establishing, expanding, or re-energizing a business, the best place to start is with your business plan. Whether you want start–up money from investors or are looking to expand or re-energize your business, a business plan will give you a defined road map to help you get your business moving.
Business Plans Kit For Dummies, 4th Edition has been updated to give you the very latest information on today's current economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements.
- Refreshed examples and data sources for planning
- Updated "ten top plans" section
- CD includes new forms, worksheets, and resources
If you're a small business owner, investor, or entrepreneur looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered!
Note: CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
About the Author
Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company, Strategic Play Technologies. He is the co-author of Business Plans For Dummies. Peter Jaret, PhD, has published widely on business, health, and the environment. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies, 3rd Edition.
Table of Contents
Part I: Getting Started with Business Plans 5
Chapter 1: Starting Your Planning Engine 7
Chapter 2: Generating and Refining a Successful Business Idea 25
Chapter 3: Defining Your Business Purpose and Structure 45
Part II: Developing Your Plan's Components 75
Chapter 4: Understanding Your Business Environment 77
Chapter 5: Charting Your Strategic Direction 103
Chapter 6: Describing Your Business and Its Capabilities 127
Chapter 7: Crafting Your Marketing Plan 149
Chapter 8: Tallying Up Your Financial Situation 169
Part III: Tailoring a Business Plan to Fit Your Needs 195
Chapter 9: Planning for a One-Person Business 197
Chapter 10: Planning for a Small Business 221
Chapter 11: Planning for an Established Business 235
Chapter 12: Planning for a Nonprofi t Organization 251
Chapter 13: Planning in a Rapidly Changing World 269
Part IV: Making the Most of Your Plan 281
Chapter 14: Putting Your Plan Together 283
Chapter 15: Implementing Your Plan 303
Chapter 16: Keeping Your Plan Current 317
Part V: The Part of Tens 325
Chapter 17: Ten Signs That Your Plan May Need an Overhaul 327
Chapter 18: Ten Questions to Answer Before You Finish Your Business Plan 333
Appendix A: About the CD 339