Synopses & Reviews
Synopsis
The current academic and financial planning industry definitions of "risk" are changing quickly, but the notion of what constitutes a risky investment strategy is still stuck in the Dark Ages. Wealth management expert Kenneth Solow takes a fresh look at the investment industry's reliance on Buy and Hold investing, exposing the flaws and potential dangers of this strategy during long-term bear markets. The fact is, patiently waiting for stocks to deliver historical average returns is not an effective investment strategy.
Solow advocates a different approach called Tactical Asset Allocation, and he offers the reader an unparalleled look into the methods, techniques, and safeguards of active portfolio management. Now in its second edition with updated material and a new chapter, "Buy and Hold is Dead (Again)" remains an invaluable investment guide for our financially challenging times.
Synopsis
Author will be using social media to promote his book with a website, Facebook page, Twitter LinkIn page, YouTube. Ken has a relationship with Dan Rodricks, an NPR talkshow host in the Baltimore/DC area and should be able to get some coverage from him. Also have relationships with a range of industry press. Will be giving talks and book signings. Has a Google adwords campaign around the book and will test some banner ads, as well.