Synopses & Reviews
For those who want to get elected themselves, help their local candidates get elected, or see their favorite ballot measures and initiatives pass, Catherine Shaw has written this clear, concise handbook. Based on the authors three terms as mayor and her numerous successes in managing campaigns is support of both candidates and issues, this book gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The book also contains helpful illustrations of campaign brochures, lawn signs, flow charts, and an appendix of useful forms for photocopying.Shaws own experience with winning elections, including some in which she was outspent by a five to one margin, attests to the success of her campaign organization techniques. Her witty, anecdotal style never obscures the books main message: A well-organized campaign wins elections. The Campaign Manager assures citizens that politics do matter, and that citizens working at the local level can be successful.
Synopsis
Catherine Shaw wrote this practical manual on how to run for local political office after ten years' experience in campaigns, including successful runs for Mayor of Ashland, Oregon (her current position). The book covers every aspect of a well-managed local campaign: choosing a staff, laying out advertising, organizing volunteers, fund raising, precinct analysis, canvassing, and use of the media. Included are a variety of sample worksheets -- volunteer sign-up sheets, fund-raising activity cards, voter canvass sheets -- designed to help first-time candidates work more effectively.
Synopsis
An ingenious, step-by-step guide to winning local elections, filled with practical examples of how to organize a successful campaign.
Description
Includes bibliographical references (p. 279-280) and index.
About the Author
Catherine Shaw served twelve years (three terms) as Mayor of Ashland, Oregon, and is currently the Chief of Staff for Oregon State Representative Dr. Alan Bates. She has nearly two decades of campaign management experience and has taught campaign courses at Yale University, the University of California, and Southern Oregon University.