Includes bibliographical references (p. 544-555) and index.
Rhetorical Analysis of a Magazine Ad
Homer, " The Envoys Plead with Achilles"
Analysis of "The Envoys Plead with Achilles"
A Brief Explanation of Classical Rhetoric
The Five Canons of Rhetoric
The Three Kinds of Persuasive Discourse
The Relevance and Importance of Rhetoric for Our Times
II. DISCOVERY OF ARGUMENTS
Formulating a Thesis
The Three Modes of Persuasion
The Appeal to Reason
Principles of Definition
Other Methods of Definition
The Ethical Appeal
The Emotional Appeal
The Common Topics
Manuel Bilsky, McCrea Hazlett, Robert E. Streeter, and Richard M. Weaver: "Looking for an Argument"
Richard L. Larson: "A Plan for Teaching Rhetorical Invention"
External Aids to Invention
Books of Quotations and Concordances
Indexes to Periodicals
Other Periodical Indexes
Other Specialized Dictionaries
Some Bibliographical Guides to Various Disciplines
An Illustration of the Use of the Search Strategy
Rachel Carson: "The Obligation to Endure"
Topical Analysis of Rachel Carson's "The Obligation to Endure"
Analysis of the Topics in "Socrates' Apology"
Obituary for Katharine Sergeant White
An Analysis of the Topics in Katherine Sergeant White's Obituary
James Madison: "The Federalist, No. 10"
Mark Ashin: "The Argument of Madison's 'Federalist, #10'"
Edmund Burke: "Letter to a Noble Lord"
Thomas Henry Huxley: "Science and Culture"
Matthew Arnold: "Literature and Science"
III. ARRANGEMENT OF MATERIAL
The Parts of a Discourse
Statement of Fact
Concluding Remarks on Arrangement
Thomas A. Sancton, "Planet of the Year"
Analysis of the Arrangement in Thomas A. Sancton's "Planet of the Year"
Martin Luther King, Jr.: "Letter from Birmingham Jail"
Analysis of the Arrangements of "Letter from Birmingham Jail"
Henry David Thoreau: "Civil Disobedience"
Choice of Diction
An Adequate Vocabulary
Purity, Propriety, and Precision of Diction
Composition of the Sentence
Study of Style
Kind of Diction
Length of Sentences
Kinds of Sentences
Variety of Sentence Patterns
Articulation of Sentences
Figures of Speech
A Student Report on a Study of Style
Figures of Speech
Concluding Remarks on the Figures of Speech
Testimonies about the Value of Imitation
Rollo Walter Brown: "How the French Boy Learns to Write
Exercises in Imitation
Hugh Blair: "Critical Examination of the Style of Mr. Addison in No. 411 of The Spectator
John F. Kennedy: "Inaugural Address"
The Editors of The New Yorker: "John F. Kennedy's Inaugural Address"
Analysis of the Style of John F. Kennedy's "Inaugural Address"
A Paragraph by Virginia Woolf to be Analyzed for Style
An Analysis of the Style of the Paragraph by Virginia Woolf
Analysis of Style as Persuasion in the "Letter from Birmingham Jail by Richard P. Fulkerson
V. THE PROGYMNASMATA
A Sequence of Assignments
VI. A SURVEY OF RHETORIC
Rhetoric During the Middle Ages
Some Continental Rhetoricians
English Vernacular Rhetorics of the Sixteenth Century
English Rhetorics of the Seventeenth Century
English Rhetorics of the Eighteenth Century
Rhetoric in the Nineteenth and Twentieth Centuries