Synopses & Reviews
Now available in paperback, with an all new Reader's guide, The New York Times
and Business Week
revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition
is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition
is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
"Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.
Includes bibliographical references and index.