Synopses & Reviews
Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer's considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
This extensively and gorgeously illustrated book is a unique, one-stop resource for designers and graphic artists in every field of visual communication, and an attractively priced alternative to expensive color guides.
About the Author
John T. Drew is currently a full professor at California State University, Fullerton. He is the coauthor of Acuity 1.0, Color Management for Logos, Color Management for Package Design, and Choosing Color for Logos & Packaging. He is the author of The Effects of Distance, Typographic Form, Color, and Motion On 20/20 Vision and Acuity Color Matching System. Professor Drew is the coeditor of Design Education in Progress: Process and Methodology, and a member of the editorial board of directors for Design Behaviors.Sarah A. Meyer is chair of the Art Department and professor of graphic design at California State Polytechnic University, Pomona. She has taught at Virginia Commonwealth University in Richmond, the University of Utah, California State University, Fullerton, and has been a visiting professor of visual communications and motion graphics at Virginia Commonwealth University in Qatar. She is coeditor for the book series Design Education in Progress: Process and Methodology and Design Behaviors.