Synopses & Reviews
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Synopsis
Fast track route to mastering all aspects of successful communication
Covers the key areas of communication, from knowing your audience to understanding body language, and from building networks of contacts to using stories
Examples and lessons from benchmark businesses, including American Express and The Body Shop and ideas from the smartest thinkers, including Naomi Klein, Richard Lewis and Frances Cairncross
Includes a glossary of key concepts and a comprehensive resources guide
Synopsis
Fast track route to mastering all aspects of successful communication
Covers the key areas of communication, from knowing your audience to understanding body language, and from building networks of contacts to using stories
Examples and lessons from benchmark businesses, including American Express and The Body Shop and ideas from the smartest thinkers, including Naomi Klein, Richard Lewis and Frances Cairncross
Includes a glossary of key concepts and a comprehensive resources guide
Roger Cartwright is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.
Synopsis
Fast track route to mastering all aspects of successful communication
Covers the key areas of communication, from knowing your audience to understanding body language, and from building networks of contacts to using stories
Examples and lessons from benchmark businesses, including American Express and The Body Shop and ideas from the smartest thinkers, including Naomi Klein, Richard Lewis and Frances Cairncross
Includes a glossary of key concepts and a comprehensive resources guide
Roger Cartwright is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.
About the Author
ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.
Table of Contents
Introduction to Express Exec
Introduction to Communication
What is Communication?
The Evolution of Communication
The E-Dimension of Communication
The Global Dimension of Communication
The State of the Art in Communication
In Practice: Communication Success Stories
Key Communication Concepts and Thinkers
Communication Resources
Ten Steps to Making Communication Work
Frequently Asked Questions (FAQs)
Index