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Communicating Counts teaches that what is learned in the basic communication course can be linked and applied to college, life, and career experiences. By integrating basic communication course content with lived experiences, the authors aim to illustrate how principles and practices can assist them here and now, as well as prepare the individual for future successes in the work world. Readers from all walks of life will find this text relevant and see the immediate affective connection to their lives which, in turn, will help to improve their motivation and enhance learning.