Synopses & Reviews
It's just good business. The Complete Idiot's Guide(r) to Business Plans, Second Edition, helps new and existing entrepreneurs create clear, comprehensive, and compelling business plans by walking them through all of the decisions they'll need to make before writing their plans, and then helping them structure and execute their plans to achieve their specific business goals.
?According to the Small Business Administration, in 2002 approximately 570,000 new small businesses opened their doors for business, and in 2007, the number rose to 680,000. Data shows that the past three recessions all resulted in significant rises in the number of new small businesses.
?More than 75 percent of small firms use some form of credit in their startup or operations
Review
About the Author
Gwen Moran, a columnist for Entrepreneur magazine, was named a “Young Entrepreneur of the Year” by the U.S. Small Business Administration. She’s been featured on CNBC and NBC, and in the New York Times, International Herald Tribune, Insight, and PR Week. Sue Johnson is the regional director of the Small Business Association’s Small Business Development Center at Raritan Valley Community College, where she oversees services provided to small businesses. She has also operated her own small business.