Synopses & Reviews
Millions of Americans have come to rely on the Complete Idiot's Guide series for practical, basic information on everything from preparing an income tax return to entertaining weekend guests. The witty, conversational style and the inviting, browsable format take the intimidation factor out of learning new skills. This season the popular series -- which has featured such top sellers as The Complete Idiot's Guide to Dating and The Complete Idiot's Guide to Making Money on Wall Street -- has been expanded to include 27 new tides. As always, each book includes:
-- Idiot-proof steps for mastering specific skills
-- An easy-to-use design, including fun sidebars and witty cartoons
-- Warnings, tips, definitions, and advice from leading authorities
-- The popular "Least You Need To Know" feature at the back of each chapter
The one idiot's guide everyone in business needs today
Everyone in business at one time or another has had to sell. Now one of America's master sales trainers shows how to develop the essential skills to start making sales fast. Included are chapters on how to get appointments, create dynamic presentations, understand a prospect's motivation, handling objections, and close the sale. The author also reveals his secrets for selling to people at the top.