Synopses & Reviews
You're no idiot, of course. You've long since figured out the fastest route to work, you manage to impress your boss now and again, and you can beat your youngest at Monopoly at least half of the time. But when it comes to the tactics and buzzwords of marketing products or services, you feel like the new kid in the classroom. P.T. Barnum move aside! The Complete Idiot's Guide to Marketing Basics tell syou everything you need to know about positioning and marketing your product. You'll use the customer intuition you develop to target your product more effectively than ever before and keep it from going stale. In this Complete Idiot's Guide, you get:
- New coverage on targeted segment marketing, tracking trends, inexpensive marketing techniques, ethics, online marketing, and much more- The first edition is a strong seller- Includes sample marketing plans
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
Marketing to Boomers and Latinos
Targeted-but-affordable direct mail
Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
Practical, do-it-yourself distribution strategies
Analysis of business segments and trends, and much more.
About the Author
Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.