Synopses & Reviews
Rev up the search engines.
The Complete Idiot?s Guide® to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site?s optimization, and how search engine marketing fits within a company?s overall online marketing plan.
·More than 90% of all online users employ search engines to find what they are looking for on the Internet
·A study from IMT Strategies demonstrates that a company?s presence on relevant search engines is the most important medium for maintaining high brand awareness?more important than print media, radio, or TV commercials
About the Author
Michael Miller is the author of several books, including The Complete Idiot’s Guide to Music Theory, The Complete Idiot’s Guide to Playing Drums, The Complete Idiot’s Guide to Singing, and The Complete Idiot’s Guide to Music Composition. He has been using Cubase for a number of years. He used Cubase SX to record the audio CD included with the second edition of The Complete Idiot’s Guide to Playing Drums.