Synopses & Reviews
Here is a comprehensive guide to the incorporation of computer simulation in all levels of the planning function of an organization. Writing for managers of planning, planners, and programmers, the author enables readers to gain an overall understanding of the potential role of simulation in planning, to apply simulation to their own particular needs, and to translate planning concepts into computer instructions. Nersesian demonstrates that for manager, planner, and programmer alike, simulation is not difficult in concept nor complicated to put into practice. The author argues that simulation is a necessary activity in a planning environment characterized by uncertain futures and rapidly changing conditions.
The book is organized into separate chapters, each of which acts as a case study of an aspect in the use of simulation. The synopsis that begins every chapter provides the manager of a planning operation with an appreciation of the general application of simulation to one facet of planning. The chapters themselves focus on particular situations which might befall a planner within the general application of simulation to the planning process. Special appendices--designed to aid programmers who have not had much previous experience in setting up simulation programs--follow each chapter and provide descriptive material and the applicable simulation program. As a comprehensive yet easily understood guide to the benefits of utilizing simulation in the planning process, this book will be an invaluable resource for planners, corporate executives, and programmers.
Review
The entire book makes a statement and backs it up: that top management will see the wisdom of a state-of-the-art decision support technique once it is clearly and intelligently explained.Jay Weinroth, Ph.D. Assistant Professor Administrative Sciences Kent State University
Synopsis
Here is a comprehensive guide to the incorporation of computer simulation in all levels of the planning function of an organization. Writing for managers of planning, planners, and programmers, Nersesian enables readers to gain an overall understanding of the potential role of simulation in planning, to apply simulation to their own particular needs, and to translate planning concepts into computer instructions. Nersesian demonstrates that for manager, planner, and programmer alike, simulation is not difficult in concept nor complicated to put into practice. The author argues that simulation is a necessary activity in a planning environment characterized by uncertain futures and rapidly changing conditions.
About the Author
ROY L. NERSESIAN is Chair of the Management Department at Monmouth College, New Jersey.
Table of Contents
Introduction
Breaking the Limits of Mathematical Constraints
A Businessman's Assessment
Inventory Planning
Logistics Planning
Service and Production Planning
Forecasting the Optimal Product Mix
New Product Test Marketing
Personnel Recruitment Planning
Assessing an Unknown Market
Establishing an Economic Benefit
Financial Strategic Planning
Investment Planning
Portfolio Management Planning
Index