Synopses & Reviews
Traditional economic markets are often unable to encompass multiplevalues and instead are typically solely monetarily driven. This book brings together experts from diverse backgrounds to consider marketsin which political, social, technological and economic issues interact to form a contentious environment . The palm oil, primaryhealth care and functional food markets are explored in detail, however general topics, like the influence of environmental concernson marketplace behavior and market design are also considered. Students and researchers in the fields of finance, economic sociology and marketing will find this book particularly Interesting.Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such 'hot' situations are becoming increasingly common and make for rich sites of research. With expert empirical contributions investigating the organization of such 'concerned' markets, this book is positioned at the centre of the rapidly growing area of interdisciplinary market studies. Markets investigated include those for palm oil, primary health care and functional foods. The authors also examine markets and environmental concerns as well as better market design for those at the bottom of the pyramid.