Synopses & Reviews
The author interviewed nearly a dozen of the most successful consultants in the country to provide indispensable advice on fee-setting, contracts, proposal writing and client communication. Features authentic case histories from 10 diverse industries--financial, accounting, data processing, law, marketing, money management, engineering, direct mail, advertising and management consulting--to give readers a practical, how-to look at consulting.
Table of Contents
The Consultant's Role Today.
New Techniques in Generating Business.
Writing the Winning Proposal.
Determining Fees--and Getting Them.
Contracts and Letters of Agreement.
Billing and Communication.
Marketing Tools That Help Sell Fees, Contracts.
Index.