Synopses & Reviews
Men and women from all walks of life with all manner of experience and expectations have reasons for becoming independent consultants. Some are leveraging their knowledge to help their clients, and others are simply tired of working for someone else. Still others are looking for a way to make some extra money. The new model for modern-day business calls for skilled workers who can be brought into an organization on short notice, fix a problem, and then move on to another organization in need.
Consulting For Dummies hits home with both new and experienced consultants, and consultants-to-be. New consultants and aspiring consultants can find everything that they need to know to be successful and as widely sought as their wildest imaginings. Experienced consultants can enjoy reason to shift their perspectives and take a fresh look at their philosophies and techniques – what’s working for them and what’s not. Whether you're a novice or a practiced professional, this indispensable guide can help you
- Figure out the value you can bring to clients
- Promote your skills and services
- Put together proposals that yield results and returns
- Build productive relationships with your customers
- Do the kind of job that makes it easy to ask for testimonials and referrals
To be a successful consultant, you have to develop a variety of key skills. Consulting For Dummies walks you through ways to build a thriving consultant practice, including the business of
- Making the most of your research and reporting time
- Communicating confidently and completely via different media
- Negotiating and drafting contracts
- Holding client meetings and giving presentations
- Billing for your services and paying your bills
- Using the latest technology to your advantage
Consultants – especially ones who are just learning the ropes – are often at a loss as to what they need to do and when they need to do it. Featuring advice gathered from interviews with consultants in various fields and areas of expertise, Consulting For Dummies is your trusted friend in the business of being in business for yourself.
"Go for it whether you're a wannabe or an old pro!" James H. Kennedy, Founder, Consultants News Praise for Consulting For Dummies®
"Crammed with practical, proven tips and techniques to attract clients." Bradley Zehner II, Ph.D., Professor, Pepperdine University, and Founder, Zetec, Strategy Marketing and Consulting "Provides easily digestible sound bites on popular management topics. It's good for new managers and as a refresher." Computerworld Magazine
Includes road-tested tips and strategies for consulting success
Find out how to promote yourself and attract clients
Downsized? Rightsized? Reengineered? Regardless of your situation, you're ready for your own gig. And this friendly guide can get you there with tips to help you maximize your time and communicate effectively. So, whether you're a novice looking for your first client or an experienced consultant searching for new techniques, you'll find the answers here!
Discover how to: Determine what you're worth Promote yourself Write proposals that get results Anticipate your clients' needs Keep in touch with clients Ask for testimonials and referrals
Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers
The latest on using the Internet to market your services
The fun and easy way to make a name for yourself in this lucrative career field
So you want to be a consultant? This practical, friendly guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You get expert tips on setting fees, keeping track of time and money, and building business with new clients.
Discover how to:
About the Author
(San Diego, CA) is founder and president of Nelson Motivation, Inc., a management training and consulting firm based in San Diego, California. As a practicing manager and a best-selling author, he is an internationally recognized expert in the areas of employee recognition, rewards, motivation, morale, retention, productivity, and management. He is author of the bestselling book 1001 Ways to Reward Employees
(Workman) — which has sold over 1.5 million copies worldwide — and coauthor of the best-selling book Managing For Dummies,
2nd Edition, with Peter Economy (Wiley), as well as 18 other books on management and motivation.
Bob has been featured extensively in the media, including television appearances on CNN, CNBC, PBS, and MSNBC; radio appearances on NPR, USA Radio Network and the Business News Network; and print appearances in the New York Times, the Wall Street Journal, the Washington Post, and many more. He writes a weekly column for American City Business Journalsand a monthly column for Corporate Meetings & Incentives, among others.
Dr. Nelson received his PhD in management from The Peter F. Drucker Graduate Management Center of Claremont Graduate University in suburban Los Angeles, and received his MBA in organizational behavior from The University of California at Berkeley. For more information on products and services offered by Nelson Motivation, Inc. — including speaking or consulting services — call 800-575-5521. Visit Bob at his Web site: www.nelsonmotivation.com.
Peter Economy(La Jolla, CA) is a freelance business writer and publishing consultant who is associate editor of the Apex award-winning magazine Leader to Leader, and coauthor of the best-selling book Managing For Dummies,2nd Edition, with Bob Nelson (Wiley), Giving Backwith Bert Berkley (Wiley), The SAIC Solutionwith J. Robert Beyster (Wiley), as well as the author or coauthor of more than 30 other books on a wide variety of business and other topics. Visit Peter at his Web site: www.petereconomy.com and be sure to check out his Free Book Project at: www.booksforfree.org.
Table of Contents
PART I: What's a Consultant?
Chapter 1: Why Consult? (And When to Make the Leap).
Chapter 2: What Consultants Do.
Chapter 3: Reading Your Compass: Picking a Route That Is Right for You.
Chapter 4: Getting There: Making the Transition to Consulting.
PART II: The Consulting Process.
Chapter 5: Defining the Problem and Writing Your Proposal.
Chapter 6: Data Here, Data There, Data, Data, Everywhere.
Chapter 7: Problem-Solving and Developing Recommendations.
Chapter 8: Tell It Like It Is: Presenting Your Recommendations.
Chapter 9: Implementation: Making Your Prescriptions Stick.
PART III: Key Consulting Skills.
Chapter 10: Walking the Walk and Talking the Talk: Image, Reputation, and Ethics.
Chapter 11: Manage Your Time and Get Organized!
Chapter 12: Communicate, Communicate, Communicate.
Chapter 13: Schmooze Like a Pro: Reports and Presentations.
Chapter 14: Making Technology Work for You.
PART IV: Setting Up Your Business.
Chapter 15: What Are You Worth? Setting Your Fees.
Chapter 16: Contracting for Business: The Artful Dance.
Chapter 17: Setting Up a Home Office.
Chapter 18: Keeping Track of Your Time and Money.
Chapter 19: Multiplying Your Effectiveness: Using Support Services.
PART V: Marketing Your Business.
Chapter 20: Getting the Word Out: Promoting Your Business.
Chapter 21: Building Business with New Clients.
Chapter 22: Building Business through Referrals.
PART VI: The Part of Tens.
Chapter 23: Ten Ways to Use the Internet to Market Your Services.
Chapter 24: The Ten Biggest Mistakes a Consultant Can Make.
Chapter 25: Ten Tips for a Winning Proposal.
Chapter 26: Ten Tips for Negotiating a Great Contract.
Chapter 27: Ten Effective Marketing Strategies for New Business.
Chapter 28: Ten Ways to Build Business with a Client.
Book Registration Information.