Synopses & Reviews
This text is an unbound, binder-ready edition.
Boone & Kurtz, Contemporary Business, 14th Edition delivers solutions at the speed of business for the Introduction to Business course. As business moves at an unparalleled pace, Contemporary Business delivers the most current content and resources at the speed of business. Comprehensive, engaging, and offering the most current resources, Contemporary Business has been used by 2 million students and is the right solution for any beginning business student and for every instructor.
Opening new doors of possibility can be difficult. Contemporary Business 14th Edition gives students the business language and study tools they need to feel confident in taking the first steps toward becoming successful business majors, and gets them excited about their future careers. With the innovative, research-based, online environment of WileyPLUS, Introduction to Business students will more effectively learn the core business topics, be more engaged, and come to class more prepared.
Boone & Kurtz: Contemporary Business, 14th Edition 2012 Update delivers Introduction to Business solutions at the speed of business - providing much needed currency to events in the business world that make the news every day. This edition is the most current and comprehensive Introduction to Business product which builds on the wide array of new concepts from all aspects of the business world including marketing, management, accounting, finance, and economics.
The 14th Edition 2012 Update has the most up-to-date content on the market. Coverage of ethics in the book are enhanced by the revision of most Solving an Ethical Controversy Feature, in addition to updates on any references to ethical situations/corporate scandals referenced in the product. The book contains more practice and assessment questions; current content through the Weekly Updates Sites and Business Hot Topics; interactive tutorials through simulations; and engaging videos through Greensburg, KS continuing case.