Synopses & Reviews
A visual exploration of graphic design from Mumbai to Tokyo
Featuring the best and the most recent advertising campaigns, posters, brand-design projects, corporate identity, package design, and editorial design, Asian Graphics Now! is the ultimate guide to creativity for the whole of Asia, from India to Japan, serving as both an inspirational and a practical guide to any professional or student working in the creative industries.
With roughly 60% of the world’s population, around 4 billion people, the continent covers less than 9% of the world’s surface, yet still includes over 50 countries. With China and India leading in growth and Japan being the most technological place on the planet, Asian graphic design has a lot to contribute to creativity around the world. With a unique blend of tradition and a forward-looking approach to contemporary culture, the aesthetics that have developed in the region cannot be seen anywhere else. Although less well known than Japan and China, countries like Korea, Singapore, India, and Thailand also offer a very individual take on the use of graphics, typography, and many other in many related areas.
This publication will present works by category, with a full index of design studios and designers at the end.
This compendium showcases the extraordinary cutting-edge work of 100 of the world's most progressive graphic designers, from the hard-hitting political messages of Jonathan Barnbrook to the lyrical digital compositions of Peter Saville to the iconoclastic imagery of Stefan Sagmeister. Alongside the array of visually stunning and thought-provoking advertisements, CD covers, posters, packaging, websites, and corporate identities are texts by each designer expressing his or her individual approach to graphic design practice as well as personal insights into the motivations that lie behind the work. An accompanying introductory essay highlights the current issues surrounding graphic design practice, from the ascendancy of digital tools to the amorality of consumerism. By presenting a provocative survey of the most experimental and forward-looking graphic design from around the globe, this book provides a unique and totally unforgettable snapshot of where the discipline stands today and hopefully offers directions for its future.
Contemporary Graphic Design is absolutely essential to anyone interested in the power of images.
About the Author
Charlotte and Peter Fiell have written numerous TASCHEN books, including 1000 Chairs, Design of the 20th Century, Industrial Design A–Z, Scandinavian Design, Designing the 21st Century, Graphic Design for the 21st Century, 1000 Lights and Contemporary Graphic Design. They also edited TASCHEN’s Decorative Art series and the 12-volume domus 1928–1999.