Synopses & Reviews
Communicate with your customers and reap the rewardsof a successful corporate blog
Blogs boast easy maintenance and encourage straight-forward conversations between a business, its employees, and its customers. This handy, plain-English guide shows you how an effective corporate blog can open productive lines of communication with current and prospective customers.
Blogging vs. Web site — understand the capabilities and benefits of using a corporate blog as a communication tool
Writing with a purpose — give your company a voice and speak to a variety of audiences
Avoid a blog fog — clearly identify marketing goals, define your objectives, and build authority in your field
When "free" isn't — decipher the advantages and disadvantages of hosted and self-hosted solutions
Keep your stuff safe — protect your content, secure your blog from hackers, and develop backup strategies
Get engaged — publish a sitemap, use keywords correctly, and understand how search engines find your content
The real measure of success — use analytics to observe trends, measure leads, and improve your promotional strategy
Open the book and find:
How to legally protect yourcompany and employees
Ways to transform your business through blogging
Tips for establishing corporate identity on your blog
How to ensure your employees understand your blogging policies
Advice for dealing with poorblogging performance
Hosting options for audio and video
Ways to promote your blog and increase your audience
Leverage the many benefits of corporate blogging
Use SEO to attract readers andpotential customers
Understand analytics, ROImeasurement, and legal issues
Apply proven best practices, tips, and tricks to maximize your impact
Establish a successful corporate blog to reach your customers
Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.
Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.
- Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid
- Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success
- Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more
- Features examples of successful blogging programs throughout the book
Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Corporate Blogging is becoming a mainstream activity for organizations of all sizes. This book will help corporate leaders and entrepreneurs understand the benefits of corporate blogging and how to execute a successful ongoing blog to communicate with their customers
About the Author
Douglas Karr is the President and CEO of DK New Media. He runs the Marketing Technology Blog (http://marketingtechblog.com/). Chantelle Flannery works at a social media agency focusing on strategy, client relationships, and production management. Chantelle blogs at http://www.hertakeonmarketing.com.
Table of Contents
Part I: Getting Started with Corporate Blogging.
Chapter 1: Corporate Blogging from Soup to Nuts.
Chapter 2: Laying the Foundation for Blogging.
Chapter 3: Deciding On Your Blogging Goals.
Part II: Mapping Out and Implementing Your Corporate Blog.
Chapter 4: Using a Domain That Matters for Your Corporate Blog.
Chapter 5: Choosing a Blogging Platform.
Chapter 6: Regarding Time, Resources, and Content.
Chapter 7: Working with Your Blogging Team.
Part III: Engaging Your Search Engine Optimization Strategy.
Chapter 8: Making the Most of Search Engines.
Chapter 9: Writing Content That Drives Search Engine Traffic.
Part IV: Expanding Blog Posts and Promoting Content.
Chapter 10: How to Blog without Writing.
Chapter 11: Marketing and Promoting Your Blog.
Part V: Measuring Success.
Chapter 12: Imagining Your Blog as a Sales Funnel.
Chapter 13: Directing Your Readers through Calls-to-Action.
Chapter 14: Leading Your Readers through Landing Pages.
Chapter 15: Measuring Success with Analytics.
Part VI: The Part of Tens.
Chapter 16: Ten Ways to Promote Your Blog.
Chapter 17: Ten Ways to Grow Your Audience.
Chapter 18: Ten Ways to Reignite Old Content.