Synopses & Reviews
This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company.
Synopsis
This leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship. Drawing together research from a number of business disciplines and combining this with numerous corporate examples, this innovative text explains how to create an organization that fosters entrepreneurship and how an entrepreneurial organizational structure manifests itself in different industries and companies. Written in a coherent and engaging style, this book offers an accessible combination of theory and practice that encourages students to approach the subject both critically and creatively.
This is an essential textbook for students studying Corporate Entrepreneurship at upper undergraduate and postgraduate level on Entrepreneurship and Business & Management degree programmes. The book also caters for students of Entrepreneurship in Engineering and Technology Management departments, and for all those studying Strategy, Innovation and Leadership.
About the Author
PAUL BURNS is a professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.
Table of Contents
PART I: THE ENTREPRENEURIAL DNA
The Entrepreneurial Revolution
Entrepreneur Superhero
Entrepreneur Spiderman
Entrepreneurial Architecture
PART II: LEADING AND MANAGING THE ENTREPRENEURIAL ORGANISATION
Entrepreneurial Leadership
Creating the Entrepreneurial Culture
Building the Entrepreneurial Organisation
Managing the Entrepreneurial Organisation
PART III: STRATEGIES FOR THE ENTREPRENEURIAL ORGANISATION
Entrepreneurial Strategies
Lifecycle and Portfolio Strategies
Developing Strategies for Growth
PART IV: ENCOURAGING CREATIVITY AND INNOVATION
Entrepreneurial Innovation
Encouraging Creativity
Encouraging Marketing and Product Innovation
Epilogue