Synopses & Reviews
Corporate Internet Planning Guide Are you confused by the bewildering decision-making process involved in establishing an Internet presence or in creating an Intranet? If youve already made the Internet leap, are you seriously questioning its bottom-line value? Before you take another step, read Corporate Internet Planning Guide: Aligning Internet Strategy With Business Goals. This timely book breaks down the complicated process into simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy. Youll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your companys capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impactor if youre already onlineto evaluate, enhance, and redefine your current Internet/Intranet strategy. Use Corporate Internet Planning Guide to:
- Identify your companys Internet/Intranet needs
- Build your Internet/Intranet business case
- Develop an Internet/Intranet strategy that will enhance all aspects of your enterprise
- Strengthen your companys overall strategic direction
- Implement your Internet/Intranet plan successfully
Veteran Internet professional Richard Gascoyne takes you step-by-step through each portion of Internet strategy planning and implementation with clear summaries about key issues and intelligent discussion of the opportunities and risks at every turn. In addition to comprehensive coverage of corporate strategy, business-unit strategy, industry trends/analysis, and strategic alternatives. Corporate Internet Planning Guide provides:
- Hundreds of examples that offer invaluable insight into what is working in corporate America and overseas
- Dozens of models, tables, and charts designed to help you develop a customized Internet strategy
- A how-to guide for evaluating the benefits and technologies associated with building the companys presence on the Internet or creating an Intranet
- Sound, business-based tools to facilitate and promote responsible corporate use of the Internet
- A convenient guide to analyzing technologies, organizational impact, and risk factorsbefore you spend your money
No matter what industry youre in, if youre involved with marketing, sales, services, business, operations, or information systems, this is the one book that cuts through the Internet hype to help you focus on the only issue that matters: How can Internet technology be used to accomplish my business goals?
Synopsis
This book breaks down the complicated decision-making process involved in establishing an Internet presence and in creating an intranet. It provides simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy.
You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact—or if you're already on-line—to evaluate, enhance, and redefine your current Internet/intranet strategy.
Richard J. Gascoyne is a Director at Claremont Technology Group, a leader in innovative business and systems consulting. He works with leading organizations to build effective Internet and intranet business and technology strategies.
About the Author
About the Author Richard J. Gascoyne (email
[email protected]) is a Director at Claremont Technology Group, a leader in innovative business and systems consulting. He works with leading organizations to build effective Internet and Intranet business and technology strategies. Mr. Gascoyne is also on the Advisory Board to Netstock Direct. Prior to joining Claremont,he helped build the Australian Network Solutions practice with Andersen Consulting. Mr. Gascoyne is a certified instructor in Netscape server products, and has managed several communications related business projects for corporations throughout North America, Europe, and Australia.
Table of Contents
A Call to Action: Build the Internet/Intranet into Your Business.
Rediscovering Your Customer: Serving Existing Needs and Predicting New Ones.
Strategic Objectives: Your Internet/Intranet Business Case.
Layered Access: How External and Internal Users Work with Your Site.
The Ten Essential Steps for a Successful Internet Strategy.
Reinventing Marketing: Steps to Implement Innovative Marketing Strategies.
Integrating Technology: Making it Work in Your Business.
Jobs, People, and Managers: How the Internet/Intranet Should Transform Your Organization.
Legal and Regulatory Issues: Protecting Your Business for the Future.
Business Risks and Barriers: Overcoming the Obstacles that Could Limit Your Success.
Measuring Success: Assessing Your Position Realistically and Analyzing Results.
Appendices.
Index.