Synopses & Reviews
In today's world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising, encourage our employees to volunteer, or do we also alter our business practices? How do we integrate a new initiative into current strategies? How do we implement a successful program? How do we generate internal support and passion? How do we measure success? A bible for today's corporate citizens, Corporate Social Responsibility provides thoughtful answers to these vital questions and many more.
Philip Kotler, one of the world's foremost voices on business and marketing, and Nancy Lee, President of Social Marketing Services, Inc., provide best practices and cutting-edge ideas on the best ways and means for corporations to maximize corporate contributions to social issues and to know what good they did. Business leaders will learn how to align their business goals with cultural and social ones; choose social issues and charities to support; gain employee support; implement successful initiatives; and evaluate their efforts.
Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders from such successful and benevolent socially responsible companies as Ben & Jerry's, IBM, Washington Mutual, Johnson & Johnson, Microsoft, The Body Shop, Hewlett-Packard, and American Express. For those seeking funding from corporations such as these, a final chapter presents ten recommended strategies for success.
This insightful and practical book presents twenty-five best practices, assembled to guide decision-making in the area of corporate social responsibility. It is, in the end, intended to help maximize the return on discretionary corporate investments, resulting in efforts that do the most social, environmental, and economic good.
Review
"An excellent starting point…" (Long Range Planning, August 2006)
Review
andldquo;This edited collection presents a much-needed interdisciplinary perspective on the accomplishments and weaknesses of corporate social responsibility, offering sound theoretical contributions and in-depth case studies. The CSR trend in business is so well established that it is time for trenchant, informed criticism such as is found here.andrdquo;
Review
andldquo;The editors do a great job in assembling interdisciplinary expertise to give a nuanced examination of the development of codes of conduct for corporate social responsibility; this is a volume that could not be timelier considering the growing role of corporations at the heart of governance innovations both at home and abroad.andrdquo;
Synopsis
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Synopsis
Praise for CORPORATE SOCIAL RESPONSIBILITY
"This comprehensive perspective on corporate social responsibility answers tough questions about the value of social initiatives for companies, investors, employees, and customers."
Sandra Taylor
Senior Vice President, Corporate Social Responsibility, Starbucks Coffee Company
"Brilliant . . . an important compilation of great work done by great companies. Corporate Social Responsibility examines the most innovative business practices and leaders of our time who are discovering the pathways that converge business and social agendas for the benefit of all stakeholders. Well done!"
Maureen Conway
Vice President, Emerging Market Solutions, Hewlett-Packard
"Aligning with causes is no longer a 'nice to do,' but a 'have to do.' Corporate Social Responsibility is a must-read for marketers and managers desiring the most significant outcomes from their cause investments."
Carol L. Cone
Chief Executive Officer, Cone, Inc.
"Corporate Social Responsibility is at once both visionary and practical, making the compelling case that corporate community engagement and maximizing profit and shareholder value are not mutually exclusive, but rather mutually reinforcing."
Bill Shore
Founder and Executive Director, Share Our Strength
Synopsis
Questions surrounding the relationship between corporations and human rights prompted the ethnographers, legal scholars, and practitioners who contributed to the present volume to collaborate across disciplines to investigate the current codes and practices of corporate social responsibility (CSR). The volume presents CSR as a series of economic and political strategies that are shifting the focus of international human rights activism and signaling the rise of new forms of global governance. Part I is broadly speaking on actual CSR institutions. The contributors here explore CSR as a set of relations of communication and coercion. They draw on the latest CSR initiatives of corporations to analyze what current and emergent CSR strategies and#147;meanand#8221; for human rights. In Part II legal scholars articulate various global visions for the improvement of the human condition via robust assessments of corporate social responsibility. The contributors specifically discuss the strategies of lawyers and litigants who seek remedy to the lack of CSR or the distortion of CSR by corporations. Part III turns to CSR in Africa. Here a number of Africanists in history, anthropology, and political science examine the dilemmas, inconsistencies, and possibilities for the future of CSR as it increasingly impacts state sovereignty and human rights. The chapters reveal what the practice of CSR has become in a globalized economy and contextualize the results of litigation, increased surveillance, development partnerships, and institutional and social engagement. Eschewing easy answers, the volume probes CSR as theory and practice, outlining the challenges and possibilities for human rights in a world where corporate power is on the rise.
Synopsis
With this book, Charlotte Walker-Said and John D. Kelly have assembled an essential toolkit to better understand how the notoriously ambiguous concept of corporate social responsibility (CSR) functions in practice within different disciplines and settings. Bringing together cutting-edge scholarship from leading figures in human rights programs around the United States, they vigorously engage some of the major political questions of our age: what is CSR, and how might it render positive political change in the real world?
and#160;and#160;and#160;and#160;and#160;and#160;and#160;and#160;and#160;and#160;and#160;
The book examines the diverse approaches to CSR, with a particular focus on how those approaches are siloed within discrete disciplines such as business, law, the social sciences, and human rights. Bridging these disciplines and addressing and critiquing all the conceptual domains of CSR, the book also explores how CSR silos develop as a function of the competition between different interests. Ultimately, the contributors show that CSR actions across all arenas of power are interdependent, continually in dialogue, and mutually constituted. Organizing a diverse range of viewpoints, this book offers a much-needed synthesis of a crucial element of todayandrsquo;s globalized world and asks how businesses can, through their actions, make it better for everyone.and#160;
About the Author
PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley.
NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.
Table of Contents
Acknowledgments.
Introduction.
1. The Case for Doing at Least Some Good.
2. Corporate Social Initiatives: Six Options for Doing Good.
3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes.
4. Cause-Related Marketing: Making Contributions to Causes Based on Product Sales.
5. Corporate Social Marketing: Supporting Behavior Change Campaigns.
6. Corporate Philanthropy: Making a Direct Contribution to a Cause.
7. Community Volunteering: Employees Donating Their Time and Talents.
8. Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes.
9. Twenty-five Best Practices for Doing the Most Good for the Company and the Cause.
10. A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations.
Notes.
Index.