Synopses & Reviews
In this witty and compelling tale of how the nations first and only Jewish Celebration beer came to fruition, founder Jeremy Cowan tells the story of Shmaltz Brewings evolution from an inside joke into a thriving and award-winning craft brewing company. Divulged are the small-business challenges and marketing strategies that helped Cowan go from hand-squeezing pomegranates and delivering beer in his grandmothers Volvo to producing two of the most respected and unique craft beer brands in America: He'brew the Chosen Beer and Coney Island Craft Lagers. Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.
Review
While his sense of humor, Jeremy's schtick, is riotous and unforgettable, it is the trails encountered following his dream that make this book a memorable read. Enjoy the ride as much as one of Jeremy's beers.” Daniel Bradford, publisher, All About Beer magazine
About the Author
Jeremy Cowan is the founder and proprietor of Shmaltz Brewing Company, which annually produces more than 7,000 barrels of award-winning craft beer. He lives in Brooklyn, New York, and San Francisco. James Sullivan is a regular contributor to the Boston Globe, a former staff writer for the San Francisco Chronicle, and the author of The Hardest Working Man, Jeans, and Seven Dirty Words. He lives in Boston.