Synopses & Reviews
is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money.
Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice.
Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.
The growing legions of crafters looking to turn their hobby into a profession can rely on the tried and true advice in Craft, Inc. In this completely revised edition of the definitive crafter's business book, entrepreneur Meg Mateo Ilasco offers expanded and authoritative guidance on everything from developing products and sourcing materials to writing a business plan and paying taxes. With all-new sections on opening an online shop, using social media strategically, and more along with updated interviews from such craft luminaries as Jonathan Adler and Jill Bliss this comprehensive primer features the most current information on starting and running a successful creative business.
About the Author
Meg Mateo Ilasco is a designer, writer, and illustrator based in the San Francisco Bay Area. She was in grad school when she started designing wedding invitations for extra money, but the demand for her distinctive designs was so great that she eventually made the business full-time. Her company then expanded into stationery and accessories, and was featured on NBC's Today and in publications such as The Knot and Islands: Weddings and Honeymoons. She has since sold that business and is launching an eponymous housewares and gift company, Mateo Ilasco (www.mateoilasco.com). Meg is the author of You Can Wear It Again and The Space Planner, both published by Chronicle Books.