Synopses & Reviews
In today's competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designer's portfolio. Drawing on the author's extensive experience in portfolio reviews and in hiring creative professionals, Creating The Breakthrough Portfolio delivers to designers all the tools and ideas needed to develop a compelling presentation of their work-and leave a potential employer with a lasting and powerful impression. Uniquely designed to address the entire creative audience, this innovative book guides students and professionals through the essential steps in creating a portfolio that reflects who they really are, an often-overlooked aspect that employers cite as essential information. Coverage includes a unique plan for defining your own "brand" or "image," with practical suggestions for translating that personal vision into a cohesive "marketing program" that gets results.
In today?s competitive marketplace, the difference between landing a job and losing it could be linked to one?s portfolio. The Breakthrough Portfolio gives readers all the tools and ideas necessary to develop a compelling presentation of their work that has the ability to leave a lasting and powerful impression. Uniquely designed to address the entire creative audience, this innovative book guides professionals of all types through the essential steps in creating a fitting portfolio that adequately reflects their personal vision. Unique coverage includes how to define one?s brand image, with practical suggestions for implementing that plan into a cohesive marketing program once the vision is defined.
In today?s competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designer?s portfolio.
About the Author
Ken Thurlbeck is President of Thurlbeck and Co., an international film, photography, and radical media production company. He is an award-winning professional who has worked as a senior creative director nationally and internationally with leading advertising agencies. He has lectured on the topics of portfolios and career development at New York University, Purdue University, University of Minnesota, the Katharine Gibbs schools, and UCLA. Ken has also conducted portfolio reviews at the Art Director¿s Club of New York, The Fashion Institute of Technology in New York, and The Philadelphia Institute of Art.
Table of Contents
Chapter1 Introduction The reason behind the breakthrough portfolio The Dos The Donts An assignment Chapter 2 Defining your vision/ creating your brand The Aspirational Portfolio Defining who you are Chapter 3 The Professional Portfolio Maker Their Philosphy Making a portfolio, the professional approach Chapter 4 Making the Portfolio What you need to think about What you need Assembling your portfolio Chapter 5 The follow through After you get you attention what do you do Newtorking and Marketing How do you present your portfolio Chapter 6 The Path to a great career Do your homework When bad things happen to good people Managing conflict Chapter 7 Resources Where to go to get what you will need