Synopses & Reviews
A classic besteller that presents de Bono's model of the mind, which remains as insightful as it was when first published in 1969
The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information, and organizes it. It explains why the brain, the "mechanism," can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely "natural thinking," "logical thinking," "mathematical thinking," and "lateral thinking." De Bono also outlines his argument for introducing the word "PO" as an alternative to the word "NO" when putting lateral thinking into practice. Drawing on colorful visual imagery to help explain de Bono's theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, this book is a must-read for anyone who wants to gain a greater understanding of how the mind works and organizes information—and how Edward de Bono came to develop his creative thinking tools.
TAP INTO YOUR CREATIVE POTENTIAL
Creativity was once thought to be a talent bestowed upon a lucky few. Today it is understood as a skill that we can all learn, develop and apply. And in today's economy--with information available to everyone and support services outsourced overseas--creativity is the most valuable asset you can possess and the best way to get ahead.
Learn to unlock these abilities with Creativity Workout. In 62 excercises designed by Edward de Bono, the world's leading creativity expert, you'll discover how to tap into your most original thinking. Each exercise is fun and simple and will get you in the creative state of mind necessary to think yourself to success.
You'll learn to:
think beyond your peers
About the Author
Edward de Bono holds an MD (Malta), MA (Oxford), DPhil (Oxford), PhD (Cambridge), DDes (RMIT) and LLD (Dundee). He has had faculty appointments at the university of Oxford, Cambridge, London and Harvard and was a Rhodes Scholar at Oxford.
He is the leading authority in the field of creative thinking and the direct teaching of creative thinking as a skill. From an understanding of how the human brain works as a self-organising information system, he derived the formal creative tools of lateral thinking. His tools for perceptual thinking (CoRT and DATT) are widely used in both schools and business. His institution, the Edward de Bono Foundation, teaches constructive thinking in Education and Management and has instructed leading corporations around the world including IBM, Microsoft, Prudentail, BT (UK), NTT (Japan), Nokia (Finland) and Siemens (Germany).