Synopses & Reviews
Learn to:
- Plan and launch your crowdsourcing project
- Find the right platform for your needs
- Promote your project and attract the right audience
- Manage and motivate your crowd to get the best results
Learn how to harness people power for an unbeatable competitive edge!
Netflix used it to improve its ability to predict customers' movie ratings. L'Oreal used it to create a television advert for a tiny fraction of what it would've cost ordinarily. Dell used it to generate thousands of new product ideas and improvements. And now in Crowdsourcing For Dummies, David Alan Grier demonstrates how you can tap into the awesome power of the crowd. Discover how to use crowdsourcing to solve complex business problems and complete difficult tasks, supercharge innovation and new product development, build brand identity and boost productivity and profits.
- Hit the ground running quickly get up to speed on basic crowdsourcing concepts and technologies and discover how to develop a surefire crowdsourcing strategy
- Know your options find out about all forms of crowdsourcing, including crowdcontests, crowdfunding, macrotasking, microtasking and self-organised crowds
- Locate the best crowdsourcing platforms know where to look for your crowd, identify the right audience and promote your project to them
- Manage your crowd with confidence find out how to communicate with your crowd and keep them interested and motivated
- Keep the wheels spinning learn how to manage the crowdsourcing process, and troubleshoot common problems
- Get in with the in-crowd learn from ten of the best crowdsourcing success stories
Open the book and find:
- Ways to make crowdsourcing work for your business
- The lowdown on conducting market research and analysing data
- How to raise funds through a crowdfunding project
- Techniques for engaging people with your company or product
- Advice on designing tasks for your crowd to tackle
- Pointers for finding the perfect platform and audience
- How to keep your crowd motivated
Synopsis
The complete, plain-English guide to harnessing crowd-power for an unbeatable competitive edge
Businesses and institutions worldwide are waking up to the awesome power of crowdsourcing to, among other things, solve complex problems, complete difficult tasks, and develop new products. For instance, Netflix used it to improve its ability to predict customers' movie ratings. L'Oreal used it to create a television spot for tiny fraction of what ordinarily it would've cost. And Dell used it to generate thousands of new product ideas and product improvements. In Crowdsourcing For Dummies, crowdsourcing guru David Bratvold provides readers with a detailed look at the current state of crowdsourcing and shows them how to use social media tools and sites to dramatically boost innovation, productivity and profits.
Crowdsourcing For Dummies:
- Provides step-by-step guidance on how to manage the crowdsourcing process, where to crowdsource, how to find an audience, and how to motivate crowds, along with troubleshooting tips
- Shows business readers how to enlarge their talent pools, improve creativity and introduce open innovation into their business
- Covers all major forms of crowdsourcing, including microtasks, macrotasks and crowdfunding
- Describes crowdsourcing techniques used by top brands such as Coca Cola, Proctor & Gamble, Lego, Intel and General Electric, Hollywood directors Tim Burton and Ridley Scott, and even the government of Iceland
About the author
David Bratvold is founder and editor of The Daily Crowdsource - the number-one source for crowdsourcing news, analysis, and resources
Synopsis
Give your business the edge with crowd-power!Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.
Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
Synopsis
Give your business the edge with crowd-power!Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.
Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
About the Author
David Alan Grier is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society.
Table of Contents
Introduction 1
Part I: Understanding Crowdsourcing Basics 7
Chapter 1: People Power: Getting a Feel for Crowdsourcing 9
Chapter 2: Getting to Know the Forms of Crowdsourcing and Crowdmarkets 19
Chapter 3: Infiltrating the Crowd 29
Chapter 4: Joining the Crowdforce 43
Part II: Looking at the Different Forms of Crowdsourcing 61
Chapter 5: Creating Crowdcontests 63
Chapter 6: Raising Money with Crowdfunding 79
Chapter 7: Making Use of Macrotasks 99
Chapter 8: Managing with Microtasks 125
Chapter 9: Combining the Intelligence of Self-Organised Crowds 145
Part III: Building Skill 161
Chapter 10: Engaging the Crowd with Your Project 163
Chapter 11: Instructing the Crowd 175
Chapter 12: Crowdsourcing with Social Media 187
Chapter 13: Picking Your Platform 203
Chapter 14: Managing Your Crowd 221
Chapter 15: Learning on the Job 241
Part IV: Getting All You Can Get from the Crowd 257
Chapter 16: Combining Microtasks and Preparing Workflow 259
Chapter 17: Crowd Reporting: Using the Crowd to Gather Information and News 273
Chapter 18: Initiating Innovation 287
Chapter 19: Preparing Your Organisation 309
Part V: The Part of Tens 317
Chapter 20: Following the Future of Crowdsourcing: Ten (Or So) Websites to Watch 319
Chapter 21: Ten Best Practices to Adopt 329
Chapter 22: Ten Success Stories 335
Chapter 23: Ten Crowdsourcing Blunders to Avoid 343
Index 353