Synopses & Reviews
CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE is the most applied, contemporary and student-relevant cultural anthropology text on the market today. While providing all the key material traditionally taught in the introductory course, the book emphasizes current, real world applications of the principles and practices of anthropology.CULTURAL ANTHROPOLOGY teaches students to apply the theories, insights, and methods of cultural anthropology to those situations that they are likely to encounter in their personal and professional lives. Through Ferraro's lucid narrative and wealth of modern examples, students come to understand how they can use anthropology today. The popular feature "Cross-Cultural Miscues" uses real-life examples of cross-cultural misunderstandings and issues to illustrate 'culture at work,' helping students see the importance of understanding and appreciating not only other cultures, but their own, as well. Also, the highly relevant, contemporary examples?ranging from a look at specialized vocabularies as illustrated by "chickspeak," (the language of single, urban, upwardly mobile women) the war in Iraq, and environmental degradation?will help students better understand and participate in the globalized world around them.
Explore cultural anthropology in an applied and fascinating way with Gary Ferraro's CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE. This contemporary and student-relevant text gives you all the key material you need for your introductory course, plus it will show you that anthropology is for you! With real world applications of the principles and practices of anthropology, this book will help you learn to appreciate other cultures as well as your own. Apply what you learn in this course to those situations that you are likely to encounter in your personal and professional life. What can you do with anthropology today? Check out the real-life examples of cross-cultural misunderstandings and issues (in our popular "Cross-Cultural Miscues" features) to view 'culture at work.' Also, the book takes a look at specialized vocabularies as illustrated by "chickspeak" (the language of single, urban, upwardly mobile women), the war in Iraq, environmental degradation, and other contemporary topics.
CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE goes beyond the basic outline of introductory materials by applying the theories, insights, and methods of cultural anthropology to those situations that students are likely to encounter in their personal and professional lives. Through Ferraro's engaging narrative and wealth of modern examples, readers come to understand what they can do with anthropology today. With its comparative approach to the study of cultural, CULTURAL ANTHROPOLOGY provides a comprehensive and ideal overview of the discipline.
About the Author
Gary Ferraro, Professor Emeritus of Anthropology at the University of North Carolina at Charlotte, received his B.A. in history from Hamilton College and his M.A. and Ph.D. degrees from Syracuse University. He has been teaching anthropology courses since 1971, was a Fulbright Scholar at the University of Swaziland in southern Africa and at Masaryk University in the Czech Republic, and served as a visiting professor of anthropology in the University of Pittsburgh?s Semester at Sea Program, a floating university that travels around the world. Ferraro continues to teach the introductory class at UNC to stay current with today?s students. He has conducted research for extended periods of time in Kenya and Swaziland and has traveled widely throughout many other parts of the world. Ferraro has also served as a consultant for such organizations as USAID, the Peace Corps, the World Bank, IBM, G.E. Plastics, and Georgia Pacific, among others. From l996 to 2000 Dr. Ferraro served as Director of the Intercultural Training Institute at UNC-Charlotte, a consortium of cross-cultural trainers and educators from academia and business designed to help regional organizations cope with cultural differences at home and abroad. In addition to publishing in a number of professional journals, he is the author of CLASSIC READINGS IN CULTURAL ANTHROPOLOGY (2004, 2009), GLOBAL BRAINS: KNOWLEDGE AND COMPETENCIES FOR THE 21st CENTURY (2002), THE CULTURAL DIMENSION OF INTERNATIONAL BUSINESS (l990, l994, l998, 2002, 2006, 2010), CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE (now in its Eighth Edition), ANTHROPOLOGY: AN APPLIED PERSPECTIVE (l994), and THE TWO WORLDS OF KAMAU (1978).
Table of Contents
1. What is Anthropology? 2. The Concept of Culture. 3. Applied Anthropology. 4. The Growth of Anthropological Theory. 5. Methods in Cultural Anthropology. 6. Language. 7. Getting Food. 8. Economics. 9. Marriage and the Family. 10. Kinship and Descent. 11. Sex and Gender. 12. Political Organization and Social Control. 13. Social Stratification. 14. Supernatural Beliefs. 15. Art. 16. Culture Change and Globalization. Glossary. References. Photo Credits. Index.