Synopses & Reviews
Before the invention of Letraset, the sheets of dry-transfer letters that became popular with designers in the 1960s, custom headline lettering styles were frequently drawn by hand, creating a limitless field of innovative, creative, fanciful letters full of stylistic freedom and an energy unfettered by typographic traditions and templates. The covers of dime-store comic books, serials and pulp novels, in particular, practically sang out with these designs, which are collected--an astonishing 4,500 lively examples in all--in Custom Lettering of the 40s & 50s, compiled by the award-winning graphic designer, illustrator, comic artist, logo designer and typographer Rian Hughes. Here you'll find The Planet of Stone-Age Men spelled out in heavy block letters riddled with cracks as if the letters were stone themselves; the headline of a war serial rendered in outlined letters that appear vibrant, as ready to take off into the air as the propellor plane depicted beneath them; elegant looped copperplate script that waltzes across the page sedately; bold Art Deco capital letters that overlap each other like tango dancers' legs; the tipsy, effervescent letters of the word Cocktail; and many more. Certain to become an indispensable sourcebook for graphic designers, typographers, art directors, anybody who works in advertising and indeed everybody who cares not only about the words they read but how those words look, Custom Lettering of the 40s & 50s is an encyclopedic treasury.
A celebration of the stunning and stylistically varied headline lettering that predated modern computer type. Contains over over 4.500 examples of custom lettering.
When personal computers became de rigueur for the design world, their font lists standardized the array of typefaces available to layout artists and typesetters. But in the decades before computer dominance, hand-drawn fonts were the highlight of television, comic book and promotional design. Rian Hughes, an award-winning graphic designer, illustrator, comic artist, logo designer and typographer who has designed record album sleeves and worked in advertising and for i-D magazine, has combed the archives of custom lettering to bring together literally thousands--4,500, to be exact--examples of inspiring and enlightening hand-lettered fonts from the 40s and 50s. Motion and activity were key components of design in this jet-powered era; letters frequently seem to be racing across the page, leaning eagerly into the future, bursting in concentric arcs from a distant sun, exploding from a single perspective point at the bottom of the page or the rear of the picture plane, plumping themselves up into dramatic three-dimensional space, or a combination of two or more of these activities. With a distinct air of retro cool, but old enough to be rarely seen in print today, these letters will fascinate and inspire anybody who works with letters or is interested in the way they look: graphic designers, typographers, art directors, anybody who works in advertising, students, illustrators and lovers of vintage design of all sorts.