Synopses & Reviews
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now hes back with a book for established businesses that need to learn how to adaptor suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.
Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitorsor risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the companys offers apart?
Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet todays Darwinian challenges, whether theyre producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.
For any business competing in todays eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.
Synopsis
Free navigation apps on smartphones wreaked havoc for the makers of standalone GPS devices. Airbnb and other resource sharing services are undermining hotels. Uber, SideCar and Lyft are reinventing the heavily regulated taxi and limousine industry.
These are just a few of hundreds of examples of Big Bang Disruptionsnew products and services that enter the market better and cheaper than established products, seemingly overnight. Driven by falling prices for component parts, rapid experimentation with real customers, and the delivery platforms of the Internet and the cloud, they are different in kind from previous generations of innovations.
Their frequency is only going to accelerate. Every industry is at risk.
Big Bang Disruption presents a radical new framework for this phenomenon. Larry Downes and Paul F. Nunes offer critical insights and strategies companies are using not just to protect themselves but to create and appropriate disruptive innovations for themselves.
The authors detail the four stages of big bang innovation and show leaders how to see disruptions headed their wayand take action before its too late.
Synopsis
The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone elseand#151;probably better and cheaper.
Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature yearsand#151;making changes on the fly while fending off challenges from every quarter.
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About the Author
LARRY DOWNES is a consultant and expert on the impact of disruptive technologies on business and policy. His previous book,
Unleashing the Killer App, was one of the biggest business bestsellers of the 2000s.
PAUL F. NUNES is the Global Managing Director of Research at the Accenture Institute for High Performance. His work has been featured in the New York Times, Wall Street Journal, and USAToday, among others.