Synopses & Reviews
Master the 3 C's of Head-Turning Design
Cover your basics with the book that covers everything from typography and color to layout and business issues Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have:
Components Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.
Composition Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design.
Concept Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.
Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.
This book starts readers out with a look at the basic building blocks of design and takes them through the process of putting those elements together to create head-turning work. It's a desk reference no designer should be without!