Synopses & Reviews
The best-selling text for the two-dimensional design course, DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design, and the diversity of illustrations now includes more examples from nature and non-art sources, encouraging students to see these principles in the world around them. This multimedia edition contains all the material found in the stand-alone text and in addition includes icons throughout directing the reader to explore the elements and foundations of art through the interactive exercises found on the ArtExperience: Fundamentals CD-ROM.
"I found the image selection refreshing, they pushed the limits of what is presented in general foundations classes--the book becomes engaging!"
"This book is very in-depth and clear in its approach to the design principles it addresses. In comparison to other books I have seen and used, this text takes more time in really explaining things and giving good visual examples."
"In general, the writing is very engaging. This text is appealing, because the writing gets to the point quickly and generally makes the concepts of design quite understandable. I find the writing, combined with the selected images to be very motivational, stimulating the imagination easily toward creative thinking and artistic expression."
"I think the CD-ROM exercises, demonstrations, and question and answer activities are a great addition. The ArtExperience Fundamentals CD-ROM [now incorporated into ArtExperience Online] is a good tool for teaching these concepts."
"I really like the videos on the CD-ROM [now ArtExperience Online]; they are very informative and great for students to watch on their own time. . . . A great resource."
DESIGN BASICS is a popular introduction to two-dimensional design. Each concept is presented in a full two- or four-page spread, making the text practical and easy for students to refer to while they work. The modular format also gives instructors the utmost flexibility in organizing their course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design, and the diversity of illustrations also includes examples from nature and non-art sources, encouraging students to see these principles in the world.
About the Author
David A. Lauer is Emeritus Professor of Art at the College of Alameda.
Table of Contents
"The best thing about DESIGN BASICS is the clarity of the writing. The division of topic areas adds to this clarity. For example, most students can understand a complicated concept like the Golden Rectangle after reading this section in the book. The illustrations clearly describe the concepts discussed in the chapters.""The material is presented in sections that make relatively complex ideas seem pretty easy.""The DESIGN BASICS book is wonderful--it was a huge help when I designed my curriculum. Whenever a student misses class, I assign them chapters to read out of this book. It is clear and concise. The strengths of DESIGN BASICS are the voice that it is written in- clear, unpretentious. In places it is lyrically written."