Synopses & Reviews
Master the fundamental concepts and principles of motion graphic design so you can apply them to your work. Learn how you can manipulate and bend the rules to create something unique and achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration, and photography where necessary. The companion website features additional resources, updates, and links to other sites for motion media artists. www.motiondesignessentials.com
* A foundational guide to the core design essentials required to implement effective visual communication * Classic knowledge that every motion media artists needs to know, presented in illustrative 4-color and with each principle explained clearly and succinctly * A companion web site with additional information, updates and links to other resources.
Review
"Today's software is so creative and seductive that it is easy to think that's all there is to creating engaging content. Angie Taylor's book shows the other side of the story: the visual techniques and design principles that underpin digital moving image making. In this comprehensive guide she has assembled a wealth of tips and exercises in topics such as drawing, composition and typography that will be required reading for all up-and-coming motion media artists."
- Birgitta Hosea, Artist and Course Director of MA Character Animation, Central Saint Martins College of Art and Design, London.
Synopsis
Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.
* A single comprehensive guide to all the design essentials you need to implement effective motion media communications
* An engaging presentation with each principle explained with text and illustrations.
* A companion web site, www.motiondesignessentials.com, with digital files for download, updates and links to other resources.
Synopsis
This authoritative guide presents all of the motion media design essentials in an engaging and inspiring way. Each principle is explained with text, illustration, and photography where necessary. An accompanying Web site contains digital files for download and links to other resources.
About the Author
A freelance animator and digital filmmaker, Angie produces animations, motion graphics, and visual effects for production companies and broadcasters including the BBC and Channel 4 television in the UK.. An Adobe Certified Expert, and Apple Solutions Expert, she is active on the training circuit; providing corporate training for Adobe and Apple, and seminars at key industry events like NAB, SIGGRAPH, and IBC.
Angie produces animations, motion graphics, and visual effects for production companies and broadcasters including the BBC and Channel 4 television in the UK. An Adobe Certified Expert, and Apple Solutions Expert, she is active on the training circuit.
Table of Contents
Foreword
Acknowledgements
Introduction
Chapter One: Drawing
Chapter Two: Planning
Chapter Three: Composition
Chapter Four: Animation
Chapter Five: Type
Chapter Six: Color
Chapter Seven: Editing
Chapter Eight: Communication
Chapter Nine: Technical