Synopses & Reviews
From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great." Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detailfrom the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.
Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.
Bridging creativity and commerce, this book will show you how to truly Design Like Apple.
How acting a little crazy and thinking outside of the box can get you the job you want
Ever hear of a job candidate stretching out on the interviewer's floor to fill out an application? Or an applicant who sees nothing wrong with texting during the interview? Securing a job interview is a golden opportunity. The crazy-bad behavior described above will not net a job offer. Crazy Good Interviewing shows readers that crazy-good behavior, however, can make an applicant stand out favorably in a sea of mediocrity. Take the candidate who created a keynote presentation on his iPad to show what he could bring to the job or the one who created a DVD highlighting her abilities.
Crazy Good Interviewing is a book geared toward those who are looking for work in this tough economy.
- Addresses how slightly eccentric behaviors can tip the scales in the applicant's favor
- Delves into how to access your three key strengths, how to use body language effectively, how to prepare a five-sentence history that builds a bridge to the interviewer, and more
Turn just plain crazy into crazy-good, and land the job at your next interview.
Implement the same principles that shaped Apple's approach to design
Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.
Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.
- Offers behind-the-scenes stories from current and recent Apple insiders
- Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
- Delivers how-to lessons across design, marketing, and business strategy
Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES
One: Design Makes All The Difference
Beauty, ingenuity, and charisma create a unique competitive advantage.
Two: Design The Organization
Nurture taste, talent, and a design culture.
Three:The Product Is The Marketing
Great products sell themselves.
Four: Design Is Systems Thinking
Product and context are one.
Five: Design Out Loud
Prototype to perfection.
Six: Design Is For People
Connect with your customer.
Seven: Design with Conviction
Commit to a unique voice.
About the Author
John Edson is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.
Table of Contents
Introduction: Apple, Design and Steve Jobs
Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage
Chapter 2: Design The Organization: Nurturing taste, talent and a design culture
Chapter 3: The Product Is the Marketing: Great Products Sell Themselves
Chapter 4: Design Is Systems Thinking: Product and context are one.
Chapter 5: Design Out Loud: Prototyping to Perfection
Chapter 6: Design Is For People: Connecting with Your Customer
Chapter 7: Design With Conviction: Commit to a unique voice