Synopses & Reviews
The world has gone digitalwhich means that a paper portfolio is no longer good enough. These days, as a creative professional, you're expected to be able to show your work on demandwhether that means emailing it to a client, displaying it on a Web site, or delivering it on CD or DVD. This book shows you how.
Using a combination of step-by-step instructions and inspiring examples, veteran author Cynthia Baron takes you through the entire process of designing a digital portfoliofrom developing a concept and choosing a medium, to scanning work created with traditional materials; optimizing digitized art; repurposing digital material; creating a portfolio Web site, CD, or DVD; producing a portable portfolio; and avoiding technical pitfalls when digitizing, organizing, and delivering the final product.
You'll also find loads of insights from the professionals who evaluate artist portfolios everydayagency heads, art directors, and designersplus handy checklists, a run-down of dos and don'ts, case studies, and tips.
Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts.
Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd.
About the Author
A designer and typographer, Cynthia teaches computer-related design courses at Northeastern University in Boston. As the technical director of computer graphics there, she also manages several networked, mixed-platform computer labs and is one of the founding members of the University's Multimedia Studies program. Cynthia L. Baron is also the coauthor of Web Animation for Dummies.
Table of Contents
Possible Foreword by Roz Goldfarb.
I. PLANNING. 1. Foundations.
II. COLLECTING AND PREPARING. 5. Organizing Your Work.
6. Digitizing Traditional Work.
7. Optimizing Digitized Work.
8. Digital Repurposing.
9. Creating Written Content.
III. PRODUCTION. 10. Development Basics.
11. Developing a Portfolio Web Site.
12. Portable Portfolios.
IV. MARKETING. 13. Copyright and Portfolio.
14. Presenting Your Portfolio.
V. APPENDICES. A. About the Contributors.