Synopses & Reviews
Your guide to developing the best digital strategy for your event
These days every event, whether physical or virtual, simply must have a digital component. From online sign-ups and streaming video to webinars and mobile apps, you have multiple digital options. Written by Alex Balfour, whose team delivered 77 digital channels and a host of other online access points for the Olympic Games, this one-of-a-kind guide helps you assemble a digital strategy that's perfect for your event. It covers community events, marketing events promoting products or services, and paid-for events where the audience expects to receive satisfactory service.
Balfour provides an insightful overview of the choices the online event organiser must make, whether the event is major or modest. You'll learn how to choose the right offering for your audience and how to assure that the technology works the way it should.
- Faster Internet speeds and the prevalence of smartphones have generated an expectation of digital components to any event today; perhaps online sign-up, social media contact, a mobile app, or even an online store
- This is the first book to cover the process of assembling a digital strategy for any event, whether physical or virtual
- Explains the various options and shows you how to analyze and choose those that are right for your audience and project
- Covers community events, marketing events promoting a product or service, and paid-for events in which the audience has a right to expect a certain level of service
Designing Digital Events gives every event planner and organiser a roadmap for supporting events large or small with the most advantageous digital services.
As internet speeds have increased and smartphones have become prevalent, the technology is in place to allow us to gather online. We attend webinars, buy tickets using mobile apps, communicate with our fellow delegates over a conference’s back-channel, watch videos of event speakers. Sometimes these events are standalone digital events, sometimes they are the online component of a physical world event. Event organisers must assemble a strategy for the digital component of their event, but the choices are not as straight forward as they might seem. It’s easy to get wrong, yet it has be right first time. When your audience comes online, you need to be prepared with the right offering for the audience and the technology has to work as it should. There are no dress rehearsals.
Designing Digital Events helps you negotiate this minefield, taking you from the smallest event to the largest. It covers community events, marketing events to promote products or services and paid-for events where the audience has expectations of a satisfactory service level.
Written by Alex Balfour, who built a team to handle the digital components of the London Olympic Games, Designing Digital Events provides an insightful overview of the choices the online event organiser must make, and helps you create a strategy to provide the best experience for your online delegates.