Synopses & Reviews
Now that consumer purchases with mobile phones are on the rise, how do you design a payment app thats safe, easy to use, and compelling? With this practical book, interaction and product designer Skip Allums provides UX best practices and recommendations to help you create familiar, friendly, and trustworthy experiences.
Consumers want mobile transactions to be as fast and reliable as cash or bank cards. This book shows designers, developers, and product managers—from startups to financial institutions—how to design mobile payments that not only safeguard identity and financial data, but also provide value-added features that exceed customer expectations.
- Learn about the major mobile payment frameworks: NFC, cloud, and closed loop
- Examine the pros and cons of Google Wallet, Isis, Square, PayPal, and other payment apps
- Provide walkthroughs, demos, and easy registration to quickly gain a new users trust
- Design efficient point-of-sale interactions, using NFC, QR, barcodes, or geolocation
- Add peripheral services such as points, coupons and offers, and money management
Author Skip Allums designs next-generation mobile banking and payments experiences for some of the worlds largest financial service providers. In this book, he offers on-the-ground insights into present and future design patterns in this space, as well as lessons learned and common pitfalls.
With mobile devices emerging as new tools for transactions and identification, designers face challenging interactions and user expectations from payment scenarios. Consumers expect mobile payment experiences to be frictionless and familiar, while faithfully protecting their financial data. Falling short on either of these aspects will cause users to drop out, or worse, compromise their financial privacy. To help designers meet these challenges, this book provides a primer on the world of mobile commerce, as well as user experience best practices.
About the Author
Skip Allums is an interaction designer and product analyst at Monitise Group, the largest mobile banking and payments technology company in the world, with over 300 financial institutions and retail deployments on 4 continents.
A former library scientist, Skip entered the payments world as a true consumer advocate, a non-techie challenged with designing elegant user experiences for technologically complex mobile transactions. This book is a product of 4 years of groundbreaking work in the mobile payments space.
Table of Contents
Preface; What Is This Book About?; What Are Mobile Payments?; Who Should Read This Book?; How This Book Is Organized; Safari® Books Online; How to Contact Us; Acknowledgments; But Wait...There's More; Chapter 1: Bovines, Banknotes and Bytes; 1.1 Convenience; 1.2 Worth; 1.3 Stability; 1.4 Summary; 1.5 Further Reading; Chapter 2: The Mobile Money Ecosystem; 2.1 Payment Framework Types; 2.2 Summary; Chapter 3: Leading US Mobile Payment Experiences; 3.1 NFC; 3.2 Cloud Wallets; 3.3 Closed Loop; 3.4 Summary; Chapter 4: Building Trust into Mobile Payments; 4.1 Don't Design for Early Adopters, Design for Everyone Else; 4.2 Onboarding and Registration; 4.3 Security Options: m-PINs, Passcodes, and Passwords; 4.4 Handling Sensitive Data; 4.5 Give Them a Helpful Help Section; 4.6 Summary; Chapter 5: Designing Successful Payment Interactions; 5.1 Near Field Communication (NFC); 5.2 Barcodes and QR Codes; 5.3 Geolocation; 5.4 Summary; Chapter 6: Adding Value with Peripheral Services; 6.1 A Day in the Life of a Mobile Wallet User; 6.2 It's Not Just About Payments; 6.3 Managing Mobile Money; 6.4 A Mobile Shopping Assistant; 6.5 Mobile Travel; 6.6 Summary; Chapter 7: Payments on the Horizon; 7.1 Here Come the 49ers; 7.2 Emerging Technologies and the Shopping Revolution; 7.3 Summary; Companies, Products, and Links; About the Author;