Synopses & Reviews
In Designing Multi-Device Experiences, author Michal Levin discusses how UX design is currently evolving beyond the boundaries of the single-device model. Until recently, design models for online products considered only the standalone computer or laptop as the platform. Now, in our increasingly multi-device world, a users experience with one application can span many devices--a smart phone, a tablet, a computer, the TV, and beyond. In response to this reality, Michal introduces and explores three key patterns she identifies as critical to addressing multi-device design: consistent, complementary, and continuous.
Michal shows how “the 3Cs” are emerging in product design models in a variety of industries, like gaming, publication and even sports and entertainment. She explores new ways to grow product ecosystems by applying this model more thoughtfully, encouraging product designers to use an ecosystem design approach to develop the richest possible experience for the consumer. In addition, she sees opportunities to employ this approach in new and emerging spaces like home solutions, education, and even health care. Finally, she advocates for a new data analytics model that provides a comprehensive view of ecosystem performance.
Design a product user experience that works well on an entire ecosystem of mobile and desktop devices. With this guide, youll learn how to tackle the unique challenges involved in building multi-screen experiences, using three main design patterns—Consistent, Complementary and Continuous—known as "The 3 Cs."
Author Michal Levin, a UX designer at Google, explains each pattern and demonstrates their application in the wild. The book also covers cross-device flow, data synchronization, flexible design, and visual design. Youll learn about data analytics paradigms to measure the performance of your multi-screen UX designs.
In our increasingly multi-device world, a users experience with one application can span many devices—smart phones, tablets, PCs, and TVs. This book shows you how to apply three key patterns critical to addressing multi-device design: consistent, complementary, and continuous.
Welcome to our multi-device world, a world where a users experience with one application can span many devices—a smartphone, a tablet, a computer, the TV, and beyond. This practical book demonstrates the variety of ways devices relate to each other, combining to create powerful ensembles that deliver superior, integrated experiences to your users.
- Learn a practical framework for designing multi-device experiences, based on the 3Cs—Consistent, Complementary, and Continuous approaches
- Graduate from offering everything on all devices, to delivering the right thing, at the right time, on the best (available) device
- Apply the 3Cs framework to the broader realm of the Internet of Things, and design multi-device experiences that anticipate a fully connected world
- Learn how to measure your multi-device ecosystem performance
- Get ahead of the curve by designing for a more connected future
About the Author
Michal Levin, Senior User Experience Designer at Google, has extensive practice in UX design for web, mobile, and TV. Since joining Google in 2009, Michal has been responsible for the UX design of a variety of product areas including data analytics, data visualization, search, and business applications. She has presented at leading international UX conferences on the concept of ecosystem design, as well as designing for different screen sizes. Prior to Google, Michal worked as Senior UX expert at TZUR, a leading UX design consultancy in Israel, and as UX specialist at Modu, a start-up company that developed an innovative type of mobile eco-system. She holds two bachelor degrees from Tel Aviv University in Psychology and Communication & Business Management.
Table of Contents
Preface; Multi-Device Design Today; Why I Wrote This Book; Who Should Read This Book; How This Book Is Organized; Online Resources; Conventions Used in This Book; Comments and Questions; Safari® Books Online; Acknowledgments; Chapter 1: An Ecosystem of Connected Devices; 1.1 The Concept of an Ecosystem; 1.2 The 3Cs Framework: Consistent, Continuous, and Complementary; 1.3 Single-Device Design Is History (Don't I Know It!); 1.4 It's an Ecosystem!; 1.5 Summary; Chapter 2: The Consistent Design Approach; 2.1 What Is Consistent Design?; 2.2 Consistency in Minimalist Interfaces: Google Search; 2.3 Progressive Disclosure in Consistent Design: Trulia; 2.4 Beyond Device Accessibility: Hulu Plus; 2.5 Devices Are the Means, Not the End; 2.6 Summary; Chapter 3: The Continuous Design Approach; 3.1 What Is Continuous Design?; 3.2 Single Activity Flow; 3.3 Sequenced Activities Flow; 3.4 Summary; Chapter 4: The Complementary Design Approach; 4.1 What Is Complementary Design?; 4.2 Collaboration: Must-Have; 4.3 Collaboration: Nice to Have; 4.4 Control: Nice to Have; 4.5 Fascinating Use Cases: What Do They Mean for My Work?; 4.6 Summary; 4.7 A Summary of the 3Cs; Chapter 5: Integrated Design Approaches; 5.1 3Cs as Building Blocks; 5.2 Integrated Approaches: Another Look at Our Examples; 5.3 Integrated Approaches: A Fresh Look at New Examples; 5.4 Summary; Chapter 6: Beyond the Core Devices; 6.1 The Internet of Things; 6.2 Is the Internet of Things Already Here?; 6.3 Expanding the 3Cs; 6.4 Summary; Chapter 7: Multi-Device Analytics; 7.1 User Data Is User Feedback; 7.2 Multi-Device Analytics; 7.3 Additional Analytics Considerations; 7.4 Summary; Chapter 8: Transforming Challenges; 8.1 Ecosystem Design and Development Challenges; 8.2 Ecosystems Don't Happen Overnight; 8.3 Ecosystem Adoption Challenges; 8.4 One Ecosystem Heart; 8.5 A New, Disrupted (Human) World; 8.6 Summary; Companies, Products, and Links; About the Author; Colophon;