Synopses & Reviews
Facilitation skills are the foundation of every successful design practice, yet training on this core competency has been largely unavailable—until now. Designing the Conversation: Techniques for Successful Facilitation is a complete guide to developing the facilitation skills you need to communicate effectively and design fully engaging experiences. Learn to take control as Russ Unger, Brad Nunnally, and Dan Willis show you how to use your skills as a facilitator to deftly extract information from different types of people in various scenarios and address any problems and needs that arise along the way.
With this book, you will learn how to:
- Bring together different cross-functional project teams, stakeholders, and clients while balancing their needs, goals, and requirements with those of users
- Prepare for activities through agenda setting, planning for different types of personalities, and identifying the method of practicing that works best for you
- Perform group facilitation in workshops, brainstorming sessions, and focus groups
- Manage individual facilitation activities through interviews, usability testing, sales calls, and mentoring
- Conduct one-to-many facilitation activities such as presentations, virtual seminars, and lectures
- Understand how to manage Q & A from audiences of all sizes
While user experience design is a topic of exploding popularity, facilitation is a skill that is largely missing from books in the field. This book is for people who are interested in learning more about facilitation; they've seen the various types of activities that they are told that they can perform, and they are looking for an approach that takes them to the next step. By removing a lot of guesswork from the process of interviewing stakeholders, users, and/or teammates, the book aims to enable designers to fully engage a group of peers, clients, and even strangers, moving individuals and teams toward solutions by focusing on their strengths and expertise. This book provides a chapter-by-chapter guide through common facilitation activities, providing clear and concise approaches to each.
About the Author
, co-author of A Project Guide to UX Design and user experience consultant, is on the Advisory Board for
the Department of Web Design and Development at Harrington College of Design. His workshops have been
attended by a variety of companies, from lean startups to large corporations. Since 1993 he has helped many
companies incorporate user experience strategies and tactics into their designs.
Brad Nunnally is a Lead User Experience Consultant at Perficient, where he performs UX activities including research, modeling, design, and testing. Over the course of his career, he has helped clients in the financial, healthcare management, public utilities, and pharmaceutical management industries identify customer and user needs, and has developed engaging experiences catered directly for those needs.
Dan Willis is a user experience consultant who has been launching robust websites and apps since the mid-1990s.
He was the first User Experience Director at washingtonpost.com, and he held the same title at PBS.org. He is the creator of UX Crank (www.uxcrank.com), a resource for UX professionals.
Table of Contents
Ch 1 Intro/Arrive
Ch 2 Define the "Whys"
Ch 3 Structure Facilitation
Ch 4 Preparing for Personalities
Ch 5 Pick Your Tools
Ch 6 Kick-off Meetings
Ch 7 Brainstorm Sessions
Ch 8 Workshops
Ch 9 Focus Groups
Ch 10 Participatory Design, Design Studios, or Other Variations
Ch 11 Interviews
Ch 12 Contextual Inquiry
Ch 13 Usability Testing ?
Ch 14 Sales Calls
Ch 15 Mentoring ?
Ch 16 Presentations and Panels ?
Ch 17 Virtual Seminars
Ch 18 Lectures ?
Ch 19 Weddings, Funerals, and Everything Else
Ch 20 Managing Questions & Answers
Ch 21 Measuring Success ?
Ch 22 The Peak-End Rule